In celebration of the global Consumer Protection Week (6th – 12 March) , the Consumers Value Broadcasting has introduced www.consumersvalueawards.com website, which provides consumers the opportunity to vote for their favourite brands based on their experiences.
Voting for the Consumers Value Awards starts 1st of April 2022. Consumers can only vote for one brand per industry within the applicable voting period through https://consumersvalueawards.com/votes
While launching the www.consumersvalueawards.com website, the Managing Director of Consumers Value Broadcasting Limited, Mr Akonte Ekine said the move was a proactive measure to enlist mass awareness of consumers to their rights as consumers.
He explained that the move became expedient given the current clustered market and the growing concern about consumer vulnerability.
Ekine said the essence of the website is to serve as a reference platform to distinguish consumers’ experiences as a vehicle for establishing leading products, services and companies worthy of consumers’ money.
He added that the website is a reliable voting platform to guide consumers whenever they are presented with a sequence of choices before making a purchase.
‘The www.consumersvalueawards.com website features a voting/rating system that allows consumers to honour and acknowledge the commitment of brands to innovation, superior customer service and excellence. It will be up to consumers themselves to vote for these brands based on their experiences.
The winners will be selected through an online public ballot process in which the outcome is based on the consumers’ votes’, adding that it was its own way of ensuring transparency, originality and brand awareness.
Ekine said, ‘The www.consumersvalueawards.com website is designed in such a way that consumers can demonstrate their level of acceptance of a brand through their votes and can also show the trust and loyalty which a brand has earned.
‘The vote will serve as a feedback mechanism between the brands and the consumers, as well as a way to promote and recognise outstanding contributions of Nigerian entrepreneurs to the development of a sustainable economy and encourage local practitioners to develop innovative and creative ideas that will enhance economic growth locally and internationally’.
‘Through the www.consumersvalueawards.com website, we hope to give every consumer a voice and allow them to state their reviews, feedbacks and recommendations’.
A stakeholder of Consumers Value Broadcasting Limited, Chief Adedayo Ojo, said: ‘We are deeply excited at the vista of opportunity that the Consumers Value Awards will open for the Nigerian marketplace. Every stakeholder, the brands, the consumers, regulators and the promoters will be positively motivated. Our commitment is to raise the standards of consumer experience all round to the benefit of the society. We will ensure that the process and the results are transparent and impeccable’.
Consumers Value Broadcasting is an independent broadcast service company committed to the rights of the consumers. It is anchored on offering dedicated consumer-centric conversations across reputable platforms that will deliver education, entertainment and information values.
An online periodic award programme held in Nigeria, it honours and acknowledges innovators, corporate organisations, technology entrepreneurs, professionals, inventors, academicians, and policymakers (government).
The consumer’s vote on www.consumersvalueawards.com is a sign of acceptance of the brand promise by a user for another user to make the decision to buy.
Every quarter, voting/rating programme will be conducted where consumers will votes for brands online.
Consumers Value Awards judging process is strictly based on consumers vote counts. Winners of every award is picked based on the number of vote counts displayed at the bottom of every featured brands which is seamlessly calculated per click and successful vote submitted.