Celebrated actor and director Ali Nuhu, popularly called the King of Kannywood or Sarki-Ali, has joined the Mouka family as the Brand Ambassador for Northern Nigeria.
The market leader in Nigeria’s sleep industry made this strategic move to further deepen the brand’s presence in the Northern region by leveraging the popularity of this well-loved celebrity.
The move comes right after the company announced its change in ownership and its elevation to becoming a member of the Dolidol International Group, based out of Morrocco. In announcing this strategic ownership, Mouka’s Managing Director, Femi Fapohunda assured that the company would be taking even bolder steps to ensure the brand maintains its growth trajectory.
The Kannywood celebrity, who has earned accolades as the most influential actor in Hausa films, was recently hosted to a warm reception at Mouka’s corporate office in Lagos, and met with the company’s leadership team.
Introducing him to the company’s operations, Fapohunda said the movie superstar resonates with one of the company’s core values, which is excellence. He further said: “The objective of this partnership with Ali Nuhu is to use his voice to educate our Northern consumers about the importance of quality sleep to their overall wellbeing and the role Mouka products play in this equation”.
Shedding more light on the similarity between the Mouka brand and its Brand Ambassador, Mouka’s Chief Commercial Officer, Mr Dimeji Osingunwa said: “The collaboration between Ali Nuhu and the Mouka brand would be quite rewarding, as both parties share a mutual value of excellence. The Mouka brand is the market leader in the sleep industry, while Ali Nuhu is the king of Kannywood, a perfect combination to achieve Mouka’s business goals in northern Nigeria. We are delighted that we chose him”..
Responding, Nuhu, the elated Kannywood idol, said: “I am committed to doing my best to take the Mouka brand to greater heights in Northern Nigeria through various initiatives in line with its mission of adding comfort to the lives of Nigerians”.