The CEO of the EbonyLife Group, Mo Abudu has joined other distinguished citizens and celebrities in endorsing the GoNigeria advocacy campaign for effective youth participation in the country’s electoral processes in the 2023 general lections.
Her endorsement is coming at a time the public enlightenment campaign themed GoNigeria, an advocacy to sensitise Nigerian youths to participate in the electoral process, is gaining greater momentum in the run up to the 30th June deadline fixed by the Independent National Electoral Commission (INEC) for voter registration
GoAmbassadors are celebrities and outstanding people in various endeavours which include the arts, sciences, entertainment, tech professionals, performing artists, sports persons, innovators and social advocates, who have all bought into the GoNigeria Initiative and are prepared to help to further deepen the conversation on tackling voter apathy.
GoNigeria has been partnering with celebrities (GoAmbassadors) who wield an appreciable fan base and/or followership on social media with a strong voice and influence on young people. The overall aim is to encourage Nigerian youths to register and vote en-masse in next year’s general elections.
Mo Abudu’s addition to the growing GoAmbassadors’ list is considered a positive development that will add great value to the works of the group. The international media mogul is expected to help influence the target group, mainly youths aged 18 to 34 years. Her involvement is expected to deepen the ongoing voter sensitisation campaign, which is aimed at getting the young demographic that constitutes over 80 per cent of the electorate to become politically active and also, further stimulate their direct involvement in the general elections, thereby helping to shape the nation’s political destiny.
GoNigeria is an initiative of Anap Foundation, a non-profit organisation committed to promoting good governance in Nigeria. It partners with enlightened celebrities (GoAmbassadors), corporate bodies eager to support the initiative via co-branding (GoPartners) as well as many enthusiastic young volunteers who will help to amplify the messaging to their age mates (GoVolunteers).
The overall aim of GoNigeria is to encourage Nigerian youths to register and vote en-masse in the 2023 general elections. The 18 Initial Advocates of the GoNigeria Movement are drawn from all the six geopolitical zones (three from each zone). They include: Atedo Peterside (Convener), Aisha Yesufu, Nuruddeen Lemu, Dike Chukwumerije, Folarin Falana (Falz), Bishop Matthew Hassan Kukah, Arunma Oteh and Hamzat Lawal.
Other are: Tomiwa Aladekomo, Osita Chidoka, Tony Rapu, ‘Yemi Adamolekun, Muhammad Ali Pate, Muhammad Sanusi II, Dr Salamatu Hussaini Suleiman, Kashim Ibrahim-Imam, Ayisha Osori and Ibrahim Dahiru Waziri.