As a consumer-centric company, Rite Foods Limited, a significant player in Nigeria’s food and beverage sector, marks this year’s Father’s Day, highlighting the role of fathers in parenting and as pillars of consolidating the family as an institution in societal development.
Marked on19th June, the day is special for honouring fatherhood and the parental ties that exist in the family, as well as the influence of fathers in nation-building.
Given that, Rite Foods, a proudly Nigerian company with unique brands such as the award-winning Bigi carbonated soft drink with its 13 variants, premium Bigi table water, the leading Fearless energy drink, Rite and Bigi Sausages, is poised to re-energising fathers to attain their set goals in the family and national life.
The company’s products, which have been the hallmark of quality in its industry , are produced with up-to-the-minute technology from across the world, thus ensuring the most hygienic and global standard it has maintained since inception, with distinctive taste that suits the needs of consumers, including fathers who are honoured for their immense role as fathers and nation builders.
Admonishing fathers as part of the celebration, the Managing Director of Rite Foods, Mr Seleem Adegunwa stated that fathers should demonstrate exemplary conduct that should be a standard for their families, especially children who are future leaders, to imbibe the culture of uprightness for a cohesive society.
He said Rite Foods with its portfolio of unparalleled products caters to the needs of all demographics which constitute the family, on all occasions and thereby keeping them refreshed for their daily activities.
On her part, the company’s Brand Manager, Boluwatife Adedugbe explained that Rite Foods always connects with its consumers at memorable moments, and also through worthy initiatives as a way of adding comfort to lives.
This, she said, is evident in the sponsorship of activities of this year’s Children’s Day organised by several organisations, and the recent Nigerian Idol Season 7, among others. She said that the sponsorship of Nigerian Idol Season 7 was aimed at supporting the participants’ dreams of becoming superstars and strengthening the Nigerian entertainment industry.