The Bigi carbonated soft drink brand of Rite Foods Limited has recommenced its ‘Watch & Win’ promo, in which participants stand the chance of winning a brand-new car amongst other consolation prizes. The campaign not only excite movie lovers, their families and friends in Lagos and Abuja but also offer them rewards for their viewing experiences whilst being revitalised with the refreshing array of the brand’s 13 flavours – Bigi Cola, Bigi Orange, Bigi Apple, Bigi Tropical, Bigi Lemon and Lime, Bigi Bitter Lemon and Bigi Chapman, among others, which offer value for money.
Rite Foods also produce Sosa Fruit Drink, Fearless Energy Drink and Rite Sausages.
The mega promo was flagged off last December with the winner, Amarachi Chukwuma being gifted a brand-new car and over 100 packs of Bigi drinks at a presentation ceremony at the Silverbird Cinema, Victoria Island, Lagos, on 11 April 2022. Participants attested to the credibility of the reward initiative.
The second edition of the promo runs from 8 August to 31 October 2022, and cinema lovers are encouraged to partake, as Bigi is poised towards rewarding and refreshing them with its unique variety from its 13 variants that have blazed the trail in the CSD segment.
As a consumer centric brand, the promo demonstrates Bigi’s value for its consumers, while having delightful moments watching their much-loved movies, with the nourishment provided through its unique flavours.
This stride is amidst the beverage industry pacesetter promoting entertainment through various initiatives such as its sponsorship of Art of Living, Felabration, Nigerian Idol.