The city of Lagos, Nigeria came alive with live music performances, food, dance, art, Santa’s grotto, games and more as Rite Foods Limited kick-started the December holiday for Lagosians and other consumers with its sponsorship of Eko Miami Colours of Life Festival, which held at The Good Beach, Victoria Island, Lagos.
Eko Miami is a bold showcase of food, culture and live music. It is a quarterly beach festival designed to capture the rich traditions and culture of Lagos and the colourful and relaxed vibes of Miami, Florida, United States.
Rite Foods Limited is the official beverage sponsor of the event which lasted from Thursday 15th to Saturday 17th December in Lagos.
Traditional Marketing Lead at Rite Foods Limited, Biola Aransiola said that the festival is in line with the company’s commitment to celebrating the rich cultural heritage and traditions of the people in communities and areas where it operates.
He also stated that the sponsorship provides a platform for the company to showcase its array of refreshing brands to Lagosians and other consumers, especially the youths, who have come from far and wide to savour the rich traditions and splendor of West Africa’s most colourful city, Lagos.
“As a company, the culture and traditions of people and consumers in our host communities remain a top priority to us. Eko Miami is a colourful festival and our numerous colourful brands at Rite Foods Limited provide the required colours and refreshments that add to the fun and spice up the moments for consumers”, she said.
The three-day event featured live music, DJ sets, food, music, dance, art, Santa’s grotto, games, karaoke, paint and sip, play, freebies, caricatures, beach ball and so much more refreshments created by Rite Foods Village of Colours. Thousands of Lagosians and consumers enjoyed the undiluted fun with Rite Foods’ arrays of colourful brands that provided ultimate refreshment for every moment from Day 1, which featured Ladies Time Out, headlined by Teni The Entertainer to Day 2 with The Beach Jump Off with DJ Jimmy Jatt; and Day 3 featuring A Bad Affair with Falz.
Youths and other consumers were thrilled with the exciting and refreshing moments of the rite and colourful festival and beach life.