Christmas Day 2022 came with undiluted fun for consumers as Rite Foods’ Bigi soft drinks delivered maximum refreshment to thousands of youths and music lovers who stormed the Landmark Event Centre, Lagos for the 4:30 Concert by DJ4Kerty. They enjoyed a mix of live-music, food, chills, celebrity chats, networking and games in Lagos.
4:30 Concert by DJ4Kerty is an annual musical event that brings together celebrity friends, artistes and visitors for a musical experience like no other. Visitors, friends and music lovers got to enjoy an urban jungle featuring street food, chill-out areas and live music from artists whose songs not only put you in a good mood but lighten up an atmosphere already stimulated by Naija’s ultimate refresher, Bigi drinks.
Traditional Marketing Lead for Rite Foods Limited, Biola Aransiola said that the sponsorship of the show by Bigi, is in line with the company’s commitment to partnering with platforms where its numerous refreshing brands can connect with consumers and provide them with the required flavoured refreshment necessary to have a good time at every moment.
“Music comes with a lot of exciting moments, rhythm and vibes. The Bigi brand with its arrays of refreshing flavors is here to deliver the ultimate refreshment for every moment of fun for all the music lovers here”, she said.
Aransiola stressed that the sponsorship demonstrates the firm’s commitment to the promotion of arts and entertainment activities for youths and fun seekers in the country.
The 4:30 concert is hosted by DJ4KERTY, a Nigerian DJ, record producer and songwriter who has been shutting it down since 2012. He is popular afrobeat stars, Davido and Zlatan’s official DJ and he is affiliated with 30BG and Zanku Records.
Performances by DJ4kerty, Zlatan, Bellashmurda, Seyi Vibez, Lax, Lil Kesh, Ti Blaze, Poco lee, Small doctor, Qdot, Idowest, Dremo and more made the concert more thrilling coupled with a refreshing experience delivered by Bigi drinks, all of which made Christmas more fulfilling for thousands of music lovers and consumers who graced the occasion.
Rite Foods’ Bigi Soft drinks are Naija’s favourite range of refreshing soft drinks with 13 variants, delivering ultimate refreshment to consumers across the country.