Conveners of the 2023 Consumers Value Awards (CVA), BrandXchange have announced the commencement of nomination of brands eligible for voting.
According to the Chief Analyst/Managing Director BrandXchange, Akonte Ekine the website for the nomination of brands of value opened on 15th March in commemoration of the Consumer Rights Day.
“We hope that consumers will contribute to the validation of brands’ efficacy by showing interest in the nomination of brands based on experience”, he said.
To nominate brands, consumers should visit https://bit.ly/CVANominations
CVA is a prestigious online periodic award aimed at creating awareness for the rights of consumers and promoting brand excellence in the country with empirical data based on the voting of consumers for brands online.
The 2023 edition of the award will hold at the Prestigious Radisson Blu hotel in August.
At a well-attended event last year, over 26 brands were celebrated as Best Value for Money brands based on consumer votes.
One of the highlights of the event was the recognition of regulators of conversations of brands including the Director General of the Advertising Regulatory Council of Nigeria, Dr Olalekan Fadolapo; the Executive Vice Chairman of the Federal Competition and Consumers Protection Commission, Mr Babatunde Irukera; and member of the Tribunal Committee for the Outstanding Works in Consumers Affairs, Mrs Sola Salako Ajulo.
It is the second time consumers will be asked to validate the efficacy of brands through public votes on the internet that is open to all as a jury based on usage experience.
BrandXchange is a consumerism initiative of Absolute PR, a leading PR firm in the country with over a decade of experience managing brands and corporate conversations with verifiable evidence.