After 30 days of voting on the Consumers Value Awards (CVA) portal, GTCO leads the banking sector category for value-for-money bank service with 40 per cent, while MTN and Milo lead the tech and beverage categories with 63 per cent and 64 per cent respectively.
With two months left to conclude the votes, consumers are responding to the call to celebrate brands based on values enjoyed by casting votes on the platform.
In addition to the three categories, more than 20 categories are listed for consumers to vote for or against a brand action in the marketplace based on service experience and brand encounter.
In the carbonated drinks category, Coca-Cola takes the lead with 56 per cent, while in cereal Kellog’s leads with 86 per cent and custard category checkers Custard leads with 66 per cent.
Other categories are detergent with Sunlight leading, Orijin leads in the alcoholic beverage category, and Lucozade leads in the energy.
Speaking on the one-month voting result, Co-Founder and Chief Executive Officer of Consumers Value Broadcasting Limited, Akonte Ekine commended consumers who have voted for supporting the initiative.
He went further to state that a total of 32 brand categories are up for voting in the first edition of the CVA, which is an opportunity for brands to wear their badge of honour as giving value for money.
Ekine explained that the concept of the award is for consumers to call out brands that are making great contributions in the market place based on the quality of service and expected value of the products.
Other brands leading in their categories are Power Oil 59 per cent, Chivita 38 per cent, Dano milk 52 per cent, Dangote sugar per cent, Colgate 38 per cent, Toyota 59 per cent, Air Peace 40 per cent, Dangote cement 63 per cent, Interswitch 38 ,per cent, Mobil super 59 per cent, Mastercard 90 per cent, Shoprite 66 per cent, Samsung 49 per cent, MTN 50 per cent, Amstel malt 50 per cent, Reload multivitamin 90 per cent, Lush hair 63 per cent, Dettol 75 per cent, Golden Penny spaghetti 60 per cent, Knorr 100 per cent, Dulux paint 80 per cent, MR Chef 60 per cent and Easyon 66 per cent.
Voting will close on 30th June 2022.