In a collaborative effort, Sosa Fruit Drinks and Rite Sausage Rolls brands of Rite Foods Limited hosted an exclusive movie hangout for 70 lucky consumers who were treated to a VIP screening of ‘The Marvels’, at Silverbird Cinemas, in Ikeja City Mall, Lagos, on 2nd December. It was part of the brands’ ongoing commitment to innovatively engage and reward their …

A leading Public Relations expert, Mrs. Nkechi Ali-Balogun has been listed in the 2023 edition of Portraits of Patriots: 100 Leading Nigerian Thought Leaders. She joins other notable Nigerians such as Prof. Bolaji Akinyemi, Chief Bisi Akande, Archbishop Margaret Idahosa to be profiled in the book. Others are the former Anambra State governor, Dr. Chukwuemeka Ezeife; first military administrator of …

His Excellency Sir, I write to commend you on your activities of drawing attention to the country in your quest to revive the economic challenges. In the line with what you are doing, I want to draw your attention to the National Advertising Conference scheduled to hold between 7th and 8th December 2023 with the theme, ‘Marketing Communication as an …

Mouka, Nigeria’s leading brand of bedding products, has added another feather to its cap. The company,  a member of the Dolidol International Group, was recently recognised as the ‘Innovative Mattress Brand of the Year’ at the Brandcom Awards held in Lagos. According to the conveners, the award is the highest recognition accorded a mattress brand that has demonstrated exceptional creativity, …

Fearless Energy Drink took the spotlight at the inaugural TOR’Q Autofest in Lagos, turning heads and revving up the energy of car drifters, super bikers, and enthusiasts from across Africa. The brand, known for its positive energy, showcased exceptional talent in auto sports through electrifying displays at the event themed, TOR’Q 23: The Fearless Showdown. The event, which held at …

Tetra Pak, the world leading food and beverage processing and packaging solutions company, has concluded plans to extend its ‘better with carton’ campaign to schools. According to the brand, the campaign objective is to prepare young people to be sustainable community members who will create a better world. The extension follows the success recorded by the company’s trade/distribution market stakeholders’ …

The Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa has been honoured with the prestigious Inspirational Marketing Leader Award at the Nigerian Marketing Awards (NMA) 2023. The NMA, dedicated to recognising excellence in brand marketing in Nigeria, has highlighted Adegunwa’s vibrant and innovative marketing approach that propelled Rite Foods Limited to a commanding position in Africa’s largest economy. Known …

At a time when the rising cost of living is causing financial stress on family budgets and forcing many Nigerians to make tough choices even when it comes to the most basic of necessity, Big Bull Rice, a premium milled parboiled rice recently introduced its Big Bull Gold Rice in a N200 pocket-friendly pack. In an economy where every naira …

Chivita Hollandia (CHI Limited), one of the top ten Fast Moving Consumer Goods Players in Nigeria recently unveiled new pack designs for its Hollandia range of Products. The new pack designs reflect the premium image and high quality of the Hollandia brand, which offers a range of Value-Added Dairy Products across multiple segments – Evaporated Milk, Drinking Yoghurt, UHT Milk …

PHD Media, one of the world’s fastest growing media and communication agency networks, has launched an innovative proprietary cloud-based media data tool, Ocular, that answers age-long questions that clients have asked around the recency of the data used in the industry. Ocular, the result of two years of continuous research aimed at closing some of the gaps that exists within …