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Philip Odiakose
15
Articles
Opinion
Kendrick Lamar’s blueprint: How African artists, brands can maximise global PR impact
25 February 2025
Opinion
How sales, finance, marketing rescue PR from RoI dilemma
11 February 2025
Opinion
Absence of Audit Bureau of Circulations in Nigeria: A setback for media professionals
17 July 2024
Opinion
How independent PR auditors reveal real media performance
25 June 2024
Opinion
Why measurement and evaluation is necessary for PR growth: A Nigerian perspective
4 June 2024
Opinion
Role of evangelism, education in fostering healthy PR measurement culture
18 March 2024
Opinion
Strategies for effective brand media intelligence gathering
20 February 2024
Opinion
Pitching media monitoring, intelligence: A guide for PR agencies
26 September 2023
Media
Regulating Nigeria’s media monitoring, intelligence industry
20 June 2023
Opinion
Why brands should monitor their influencers
3 May 2023
Opinion
ChatGPT applications in media intelligence: Benefits and limitations
18 April 2023
Brands
The role of media monitoring services in governance and its application
28 March 2023
1
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