As part of its support for worthy initiatives through credible platforms, the Bigi carbonated soft drink brand of Rite Foods Limited, one of Nigeria’s leading brands in the food and beverage sector, sponsored this year’s Test Festival. Themed, ‘Making Quality Tech’s Universal Language’, it is organised by The Bug Detective for young Nigerians who are software developers, Quality Assurance testers …

Mouka, the market leader in Nigeria’s sleep industry, has partnered with the Lagos Food Bank, a non-profit organization, for its Nutritious Meal Intervention for Vulnerable Mothers and Children (NUMEPLAN) program, an initiative set to improve the lives of these vulnerable groups significantly. Lagos Food Bank is a privately run non-profit organization committed to fighting hunger, reducing food waste, and solving …

In today’s economic landscape, uncertainty and volatility have become the norm. Businesses and consumers find themselves trying to navigate uncharted waters, particularly in Nigeria, which is grappling with economic instability, fluctuating inflation rates, and shifting consumer Navigating these challenges requires a strategic approach that addresses immediate concerns while building long-term resilience. Many are encountering the true meaning of VUCA for …

Promasidor Nigeria Limited has appointed Dr. Eno Udoma-Eniang as its Corporate Affairs and Director of Ikun Dairy Farm (IDF), effective 8 July 2024. Eno joins Promasidor Nigeria from Emerging Markets Telecommunications Services Limited (9Mobile), where she held several leadership roles, the last of which was Head of Government and Legislative Affairs, promoting a favourable positioning and protection for the organisations’ …

IdeaZQution Consulting, a leading Integrated Marketing Comms Company, has announced its membership with the Experiential Marketing Association of Nigeria (EXMAN). This strategic move underscores the agency’s dedication to elevating industry standards, driving innovation, and promoting the value of experiential marketing in Nigeria. By joining EXMAN, Ideazqution Consulting strengthens its commitment to delivering exceptional brand experiences and forging lasting connections between …

Promasidor Nigeria Limited has a new Chief Executive Officer. Effective from 1 July 2024, Francois Gillet succeeded Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group. Gillet joins Promasidor Nigeria from Danone, where he served as General Manager in Réunion. Prior to his tenure at Danone, he had a long career as a General Manager with …

BrandXchange is thrilled to announce the upcoming third edition of the Consumers Value Awards CVA), set to take place on 12 September 2024 at the prestigious Ijakadi Hall of the Radisson Blu Hotel. The event, which commences at 5 pm, will honor brands and individuals who have demonstrated exceptional commitment to providing quality service and value to consumers in Nigeria. …

Rite Foods Limited, Nigeria’s leading food and beverage company, has restated its commitment to preserving Nigeria’s cultural heritage through sponsorship of the 2024 edition of the Ojude Oba Festival slated for Tuesday in Ijebu Ode, Ogun State. Unveiling the Ojude Oba Festival 2024, the Company’s Head of Marketing, Ms. Boma Harrison said that Rite Foods’ continuous sponsorship of the Ojude …

With 30 June as the closing date to indicate preferred brands in the Consumer Value Awards (CVA), consumers have been showing loyalty to their brands through voting. Brands are contending for the top spots in over 40 categories, which are listed based on consumers nomination. According to BrandXchange, the ongoing voting process is transparent as the data is available on …

Turtle Taido, the iconic cartoon character in the multiple award-winning animation series, is lead actor in the new Checkers Custard television commercial. Created and produced by Co-Founder/CEO of USP Brand Management, Mr. Muyiwa Kayode, Turtle Taido, which premiered on Africa Magic Family Channel in July 2015, is one of the best original animated cartoons for kids. It has since been …