Following the grant of all requisite regulatory approvals, Guinness Nigeria PLC (the “Company”) is pleased to announce that the sale of Diageo’s shareholding in Guinness Nigeria to Tolaram has now been completed, effective 30th September 2024. In June 2024, Diageo and Tolaram announced a proposed transaction that would have Diageo transfer ownership of its 58.02% shareholding in Guinness Nigeria to …

Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications consultancies, has further consolidated its market leadership position as one of the continent’s best PR firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards. According to the organisers, the award is in recognition and celebration …

It was a thrilling afternoon as Bigi carbonated soft drink, with its 13 refreshing flavours, hosted 50 lucky consumers for an exciting movie hangout last Saturday. Held at Silverbird Cinemas, Ikeja City Mall, the event was proof of Bigi’s dedication to engaging its consumers in fun and meaningful ways. The attendees were selected through a digital engagement that asked participants …

Nigeria’s leading milk brand, Peak, has rewarded the nation’s para powerlifting athletes who participated in the Paris 2024 Paralympics Games held in France. The athletes Onyinyechi Mark, Folashade Oluwafemiayo, Esther Nworgu and Bose Omolayo, bagged four of the seven medals won by Team Nigeria. Mark and Oluwafemiayo won gold medals in the 61kg and 86kg categories, respectively, while Nworgu and …

Production ultimately culminates with the consumer. The primary objective of all economic activities is to deliver products and services to the end user – the consumer. The success of a product or service is largely determined by consumer acceptance. So, when consumers voluntarily provide feedback, smart brands pay attention. The Consumers Value Awards (CVA) serves as a platform for this …

As part of its support for worthy initiatives through credible platforms, the Bigi carbonated soft drink brand of Rite Foods Limited, one of Nigeria’s leading brands in the food and beverage sector, sponsored this year’s Test Festival. Themed, ‘Making Quality Tech’s Universal Language’, it is organised by The Bug Detective for young Nigerians who are software developers, Quality Assurance testers …

Mouka, the market leader in Nigeria’s sleep industry, has partnered with the Lagos Food Bank, a non-profit organization, for its Nutritious Meal Intervention for Vulnerable Mothers and Children (NUMEPLAN) program, an initiative set to improve the lives of these vulnerable groups significantly. Lagos Food Bank is a privately run non-profit organization committed to fighting hunger, reducing food waste, and solving …

In today’s economic landscape, uncertainty and volatility have become the norm. Businesses and consumers find themselves trying to navigate uncharted waters, particularly in Nigeria, which is grappling with economic instability, fluctuating inflation rates, and shifting consumer Navigating these challenges requires a strategic approach that addresses immediate concerns while building long-term resilience. Many are encountering the true meaning of VUCA for …

Promasidor Nigeria Limited has appointed Dr. Eno Udoma-Eniang as its Corporate Affairs and Director of Ikun Dairy Farm (IDF), effective 8 July 2024. Eno joins Promasidor Nigeria from Emerging Markets Telecommunications Services Limited (9Mobile), where she held several leadership roles, the last of which was Head of Government and Legislative Affairs, promoting a favourable positioning and protection for the organisations’ …

IdeaZQution Consulting, a leading Integrated Marketing Comms Company, has announced its membership with the Experiential Marketing Association of Nigeria (EXMAN). This strategic move underscores the agency’s dedication to elevating industry standards, driving innovation, and promoting the value of experiential marketing in Nigeria. By joining EXMAN, Ideazqution Consulting strengthens its commitment to delivering exceptional brand experiences and forging lasting connections between …