Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited, has just released a television commercial (TVC) that celebrates the fires in Nigerians’ bellies, and their unique ability to overcome obstacles with infectious resilience, laughter, and an unyielding belief in our potential that no dream is too big. Assistant Brand Manager of Bigi, Biola Aransiola, said” “Nigerians are dreamers, …

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations advisory firm for stronger brand building and best-in-class reputation management. Managing Director/Chief Strategist of leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), Israel Opayemi, made this submission in a recently released thought leadership advisory titled: The Unseen Necessity: Why …

Following about six months of credentials presentations by some of Nigeria’s leading Public Relations firms, Dufil Prima Foods Limited has appointed Chain Reactions Africa as the strategic communications and PR consultant for Indomie Noodles in Nigeria. According to a statement on Thursday, one of Africa’s leading PR and integrated communications consultancies, the strategic partnership between the makers of Indomie instant …

The Nigerian Institute of Public Relations (NIPR) has unveiled 20 award categories for the forthcoming National Spokespersons’ Awards. It called for nominations on www.nsawards.ng, the official portal of the awards, for the submission of entries from Thursday 1st to Thursday 29th February 2024. The action plan for the forthcoming summit, billed for March 2024, was recently unveiled by the Minister …

Chivita, one of Nigeria’s leading beverage brand has launched a new digital campaign for its beloved kiddies brand, Chivita Smart Malt to engage and welcome children back to school. The campaign tagged, “Make the Smart Choice” reinforces the brand’s commitment to engaging mothers with more nourishing option for children, with the Chivita Smart Malk drink The campaign seeks to inspire …

Leading customer-focused telecommunication company, 9mobile has announced the emergence of 90 winners from the first draw of the Choplife promotion. The promotion, which commenced in December 2023 has been a resounding success, giving customers the chance to win incredible prizes for their loyalty and support to the brand. The winners from across various regions won cash prizes of N250,000 and …

Nigeria’s leading hygiene brand, Dettol, has announced superstar actress Ini Dima-Okojie as the new brand ambassador of its newly relaunched category product, Dettol Skincare, which is now formulated with an extraordinary blend of 2X glycerin dosage and enriched with argan oil. The super-talented actress known for her leading star performances in movies such as the Netflix series ‘Blood sisters’, ‘Kpali’, …

BrandXchange, organisers  of the Consumers Value Awards (CVA), a prestigious platform that recognises and celebrates value brands across various sectors, is delighted to announce the launch of its official website for the nomination of brands for the third edition of the awards. The website, www.consumersvalueawards.com is open from 1st February till 10th March 2024. Over the past two editions, more …

mediaReach OMD, the nation’s foremost independent media agency, is collaborating with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN) to unveil the most significant trends and consumer insights that will shape the marketing communications industry in 2024. The event themed, ‘Top Trends in 2024: Media, Consumer and Markets’ will hold for the third year in …

Mouka, the leading manufacturer of mattresses, pillows, and other bedding products, has donated desktop computers and a public address system to the Nigerian Armed Forces Resettlement Centre (NAFRC) in Lagos for its enhancement as it joins in commemorating this year’s Armed Forces Remembrance Day. This also strengthens the existing relationship between the company and the management of NAFRC. The company, …