Introduction The consumer is the nucleus of all production and marketing activities. It is therefore important for brands to observe the consumer closely and pay particular attention to the consumer’s journey if sustainable growth is the object. In this digital age, experts argue that the consumer journey is more dynamic and interconnected than ever before. Brands that adapt to these …

President Bola Ahmed Tinubu’s G20 Summit visit to India, on the special invitation of Prime Minister Narendra Modi, is coming almost exactly 61 years after Jawaharlal Nehru, the first Prime Minister of the Republic of India, visited Nigeria. Since that historic September 1962 visit, hosted by Alhaji Tafawa Balewa, the first (and only) Prime Minister of Nigeria, in Lagos, Nigerian …

In the embrace of a splendid Port Harcourt dawn, the Niger Delta Development Commission (NDDC) headquarters stood adorned in welcome, a mosaic of warmth and effusive hospitality. Thursday marked a day when Dr. Samuel Ogbuku, the commission’s Managing Director/CEO the depth of his endearment to the diligent workers he presides over—his dedicated workforce. It was a day etched in memory …

Lagos, a major coastal city in Nigeria, known for its vibrant culture and economic significance. With a population of over 20 million people, it’s one of Africa’s largest cities and serves as the country’s economic hub. If you are in Lagos this weekend here are five places you should visit: Lekki Conservation Centre: This expansive nature reserve is home to …

On Friday, 25th August 2023, at about 5:30 pm, two men who introduced themselves as officers of the Nigeria Police, Enugu State Command, accosted me at Umabor, Eha Alumona Nsukka, in what I saw as a broad daylight kidnap attempt. We were at Umabor for the burial of the father-in-law of my younger brother, and I had gone out to …

To acknowledge entrepreneurship and individuals advancing the frontiers across the world, 21st August is celebrated as ‘orld Entrepreneurs Day. This year’s celebration has once again re-echoed the essence of the pivotal role entrepreneurship and industrialisation play as epicentres of human and societal development of any nation, thereby validating the vision of Rite Foods in its quest to democratise a holistic …

CENDASNER is an integral part of the Nnamdi Azikiwe University founded on the philosophy that knowledge should be propagated and disseminated to all individuals whether exceptional, gifted or with disabilities; for example visually impaired, learning disability, hearing impaired, physically challenged, handicapped and emotional/behaviour challenged. CENDASNER strongly believes in the motto: “There is ability in disability”! We are an all inclusive …

Between 2020 and 2023, the Nigerian Maritime Administration and Safety Agency (NIMASA) has brought the country to speed in the maritime world with ratification of six conventions. Under the Dr. Bashir Yusuf Jamoh-led management, NIMASA, in the last three years, has doubled Nigeria’s momentum for a viable blue economy that seeks to harness maritime potentials for economic sustainability and growth. …

In today’s fast-paced world, consumers are the driving force behind any successful business. They invest their hard-earned money in goods and services with the expectation of a satisfactory experience. However, not all brands live up to their promises, leaving consumers disappointed and disheartened. Addressing this issue, BrandXchange, an innovative platform, has taken the bold step of empowering Nigerian consumers to …

As a Nigerian abroad, the reaction you’ll likely get when you introduce yourself is an excited reel out of names of Nigerian superstars who have adorned the country’s Green-White-Green and played for the national football team, the Super Eagles. “Finidi George”, “Amokachi”, “Jay Jay Okocha”, an elated Albanian screamed on learning about my nationality during my last trip to Tirane, …