As the world marks International Women’s Day 2025, Women in Advertising (WIA) a leading platform dedicated to empowering female advertising professionals has taken center stage with a compelling call for bold, purposeful action.
In a statement on Monday, Chairperson of WIA, Oluwaseyi Layade urged women across the globe to accelerate progress for personal growth and the advancement of their communities and industries.
Layade, who is also Chief Operating Officer at Leo Burnett Lagos, Nigeria’s foremost advertising agency, further said: ‘Accelerating action is more than a theme—it’s a mindset,’ Layade declared. ‘It means making bold decisions, pushing boundaries, and showing up with unwavering confidence in every space we occupy. Real change is forged when we take deliberate steps toward our ambitions, challenge limitations, and actively shape the future we envision.’
She emphasised that the power of collective action lies in every individual contribution—big and small. By advocating for equal opportunities, mentoring the next generation, and harnessing the unique creative energy inherent in the advertising world, women are positioned to drive meaningful change that resonates well beyond their professional circles.
‘Every idea we champion, every barrier we break, and every woman we uplift creates a ripple effect,’ she added. ‘The time to act is now.’
As celebrations unfold worldwide, this call to action serves as a reminder that progress is a continuous journey. Women in Advertising remains steadfast in its mission to nurture talent, foster collaboration, and elevate voices that have long been overlooked.
With a commitment to both creativity and strategic innovation, WIA is poised to redefine industry standards and inspire a legacy of empowerment.
