Erisco, Najiko and the limits of ‘ime-ahia’ branding
Ime ahia, the Igbo expression that loosely means, “inside the market” but carries a meaning deeper than appears on the surface, is where the old aphorism of “might is right” can be found in its manifest full swing. Ime ahia is where everything happens, and the more I listen in on the rather unfortunate and seemingly endless conversations around the Erisco tomatoes …