Elon Musk’s entrance into the realm of social media has taken an intriguing turn, with recent reports revealing that content creators and influencers from Nigeria and other parts of the world are now experiencing the rewards of their online efforts. This can be attributed to Musk’s innovative revenue-sharing approach, which has provided them with newfound benefits and opportunities. Influencers and …

Introduction I was at a conference for public relations professionals recently. It was well-attended by practitioners from different countries, mostly from Africa. We discussed issues about the future of the profession and practice. During the conversation that followed a presentation on influencer marketing, a delegate implied that social media influencers are a threat to PR practice. In other words, they …

In recent years, influencer marketing has become a crucial part of many brands’ marketing strategies. The power of social media and the rise of influencers have given brands the opportunity to reach a wider audience, increase brand awareness, and drive sales. However, with this increased visibility comes a need for brands to monitor their influencers and ensure that their brand …

Nigerian feminist and relationship adviser, Dami Olonisakin (popularly known as Oloni) on Monday announced her engagement to a mystery lover. The influencer took to her Twitter page on 26th December and revealed that her man proposed on Christmas Eve. Oloni shared photos from the romantic engagement ceremony and proudly showed off the diamond ring on her finger. She gushed over …