MultiChoice Nigeria has clarified its corporate structure and local operating strategy following its acquisition by global media and entertainment group CANAL+, stressing that key business decisions remain firmly rooted in the Nigerian market.
The Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, said the company operates as part of the international group while retaining local responsibility for its leadership, strategy and day-to-day operations.
Omotosho said misconceptions about the location of key decision-making had prompted questions about how the company operates following the acquisition.
She explained that critical areas including pricing, content strategy, channel packaging and distribution for DStv and GOtv are developed locally by an executive team familiar with Nigeria’s economic conditions and consumer preferences.
“Following the acquisition by CANAL+, a global media conglomerate headquartered in France with operations across 70 countries, MultiChoice Nigeria operates with full autonomy to make decisions that directly reflect the economic realities and consumer needs of the Nigerian market,” she said.
According to Omotosho, MultiChoice has been part of CANAL+ since September 2025, but its Nigerian operations remain focused on local customers, employees, partners and the country’s creative industry.
“MultiChoice Nigeria operates as part of that global group, but our business here remains firmly focused on Nigeria, our customers, our people, our partners, and our local creative industry,” she said.
Global resources, local execution
Omotosho said the acquisition had provided MultiChoice Nigeria with access to ideas, technology and experience from other markets, which could be adapted to suit local conditions.
She said successful innovations developed in Nigeria could similarly be adopted in other markets within the wider group.
“The principle is quite simple: we think globally, but we act locally,” she said.
She added that combining CANAL+’s international scale with MultiChoice Nigeria’s local market knowledge would strengthen the company’s ability to respond to Nigeria’s macroeconomic challenges.
According to her, the structure would also support continued investment in Nigerian content, infrastructure and the development of local talent.
The clarification comes as MultiChoice Nigeria continues to operate its major pay-TV platforms, DStv and GOtv, within an increasingly competitive and economically challenging Nigerian media market.
