Marketing is no longer about the stuff that you make, but about the stories that you tell – Seth Godin, great American Entrepreneur and author Storytelling is an art that is learned. It is a vital tool in public relations strategy. It allows companies to better connect with their audience and ultimately stimulate their feelings and behaviour to align with …

…BHB’s Ayeni Adekunle calls for reform in PR education, embracing changing communication landscape On the day her reelection was ratified as Chairperson of the Lagos chapter of the Nigerian Institute of Public Relations (NIPR), Mrs. Comfort Obot Nwankwo unveiled an array of ambitious initiatives to elevate the chapter’s profile, foster stronger collaborations with public and private sector stakeholders, and pursue strategic …

P+ Measurement Services, a leading media intelligence consultancy, has unveiled the 24th edition of #EvaluatePR. This landmark event, held quarterly, will take place virtually on 22nd September. The one-and-a-half session starts by Noon (West African Time). Designed to foster enriching discussions, offer invaluable insights, and keep industry professionals updated on the cutting-edge trends, #EvaluatePR remains a pivotal point for PR …

The National Industrial Court sitting in Port Harcourt has ordered Guinness Nigeria Plc and three others to pay an aggrieved former employee of the company, Mr. Bright Nwosu, N52,456,000 million over wrongful termination of employment. Nwosu. who was employed by Guinness Nigeria Plc in 2004 as a Sales Executive, filed a suit against the firm as a defendant on 18th …

Rite Foods Limited’s Fearless energy drink has being crowned ‘Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year’, at the prestigious African Brand Leadership Merit Awards 2023 at the Civic Centre, Lagos last Friday. This victory, celebrated at the eighth African Brands Congress, highlights the brand’s continuous pursuit of excellence and its dedication to providing consumers with top-quality energy …

The Association of Advertising Agencies of Nigeria (AAAN) will hold its 50th Annual General Meeting/Congress at the International Conference Centre, Abuja on Thursday 21st and Saturday 23rd September 2023. Under the theme “50 Years Young, Ready for More”, the Minister of Information and National Orientation, Mallam Mohammed Idris will be the Special Guest of Honour. AAAN has scheduled a courtesy …

The Association of Measurement and Evaluation for Communication (AMEC), a renowned international organisation dedicated to advancing the field of communication and PR measurement, proudly announces the selection of Philip Odiakose as a distinguished judge for the prestigious 2023 AMEC Global Awards. A luminary in the area of Media Intelligence with a proven record of spearheading impactful PR measurement and media …

Rite Foods Limited, a prominent player in Nigeria’s fast-moving consumer goods (FMCG) industry, is thrilled to announce its resounding success at the second edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence. The awards included Best Value for Money – Carbonated Drink Brand 2023 (Bigi Cola), Best Value for Money – Energy Drinks Brand 2023: …

Indigenous brands have continued to dominate the various industries in the country with rapid growth trajectory among the top 10 leading brands in the country. This was revealed in the latest Top 50 Brands evaluation and rating by Top 50 Brands 2023, an independent firm involved in the evaluation and rating of corporate brands in the country. It specifies that …

Simba TVS, the leading brand of tricycles in Nigeria, has brought its award-winning Queen Rider Programme to Ile-Ife, Osun State, in collaboration with the House of Oduduwa and Queen Moremi Ajasoro Foundation. The Queen Rider Programme is a women’s empowerment initiative of the Simba Group, that trains women on tricycle riding and maintenance and equips those from under-represented backgrounds with …