Bigi carbonated soft drink, a leading brand in the beverage industry from the stable of Rite Foods Limited, recently hosted an unforgettable VVIP movie experience for 24 lucky winners to appreciate them for their unwavering support and engagement. The winners were selected through the ‘Lunch Inspiration Engagement’, a campaign that encouraged followers to participate in a fun and interactive way. …

Ikeja GRA, known for its vibrant community and thriving lifestyle, welcomed a mouthwatering addition to its restaurant scene on Saturday, the 30th of September 2023 with Burger King Nigeria! The iconic fast-food chain set up shop in this bustling neighborhood at 32, Joel Ogunnaike Street, Ikeja GRA, and the launch event was nothing short of spectacular, offering an unforgettable experience …

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) on Wednesday released the confirmed list of keynote speakers and faculty members headlining the eighth Lagos Digital PR Summit, tagged ‘Reinventing Public Relations Proficiencies with AI’, which holds on the 18th  and 19th October 2023, at the Sheraton Lagos Hotel. The resource persons are a group of highly …

We all hear it, many of us say it, but not all understand its true meaning, more like a buzz word. This week, my Brand Nugget masterclass is focusing on key learnings in the school of brand marketing. Simply put, brand equity is the total experiences, connections, emotions, loyalty culminating in values consumers place in their minds about a particular brand …

It was pomp and glamour as Chivita recently won the highly coveted Outstanding Juice Brand of the Decade at the prestigious ‘MarketingEdge Brand and Advertising Excellence Award’. This award is the culmination of several years of consistency and dominance of the brand in the Nigerian fruit juice market. The recognition highlights the impact of the Chivita brand on the juice …

BUA Cement PLC on Sunday announced the reduction of the price of its cement product to N3,500 per bag starting from Monday. It said the price reduction was in line with its commitment to spur development in the “building materials and infrastructural sectors”. The company announced the price reduction in a statement posted on its X (formerly Twitter) page. This …

Rite Foods Limited, the leading name in Africa’s largest food and beverage industry, joins the nation in celebrating its 63rd Independence Day today. As a proudly Nigerian and truly world-class company with a commitment to excellence and innovation, Rite Foods Limited takes this momentous occasion to reflect on the rich history, progress, and potential of our great nation. Nigeria’s Independence Day represents …

The Lagos chapter of the Nigerian Institute of Public Relations (NIPR) has called for registration for the eighth Lagos Digital Public Relations Summit, which will take place at the Sheraton Lagos Hotel from 18th to 19th October 2023. Organised in collaboration with Upticomm Marketing Company, this year’s edition will focus on Reinventing Public Relations Proficiencies with AI. In a statement …

Nigeria’s leading customer-centric telecommunications company, 9mobile recently received a ‘Special Recognition and Supporter of Advertising’ award at the 50th Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN) in Abuja. 9mobile said the award demonstrates strong belief in the power of advertising to bring out the brand’s essence and build a truly Nigerian company. Receiving the award, …

Marketing is no longer about the stuff that you make, but about the stories that you tell – Seth Godin, great American Entrepreneur and author Storytelling is an art that is learned. It is a vital tool in public relations strategy. It allows companies to better connect with their audience and ultimately stimulate their feelings and behaviour to align with …