Tetra Pak, the world leading food and beverage processing and packaging solutions company, has concluded plans to extend its ‘better with carton’ campaign to schools. According to the brand, the campaign objective is to prepare young people to be sustainable community members who will create a better world. The extension follows the success recorded by the company’s trade/distribution market stakeholders’ …

The Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa has been honoured with the prestigious Inspirational Marketing Leader Award at the Nigerian Marketing Awards (NMA) 2023. The NMA, dedicated to recognising excellence in brand marketing in Nigeria, has highlighted Adegunwa’s vibrant and innovative marketing approach that propelled Rite Foods Limited to a commanding position in Africa’s largest economy. Known …

At a time when the rising cost of living is causing financial stress on family budgets and forcing many Nigerians to make tough choices even when it comes to the most basic of necessity, Big Bull Rice, a premium milled parboiled rice recently introduced its Big Bull Gold Rice in a N200 pocket-friendly pack. In an economy where every naira …

Chivita Hollandia (CHI Limited), one of the top ten Fast Moving Consumer Goods Players in Nigeria recently unveiled new pack designs for its Hollandia range of Products. The new pack designs reflect the premium image and high quality of the Hollandia brand, which offers a range of Value-Added Dairy Products across multiple segments – Evaporated Milk, Drinking Yoghurt, UHT Milk …

PHD Media, one of the world’s fastest growing media and communication agency networks, has launched an innovative proprietary cloud-based media data tool, Ocular, that answers age-long questions that clients have asked around the recency of the data used in the industry. Ocular, the result of two years of continuous research aimed at closing some of the gaps that exists within …

PHD Media, a part of Omnicom Media Group, has set the stage for the unveiling of its ground-breaking proprietary media data tool, ‘Ocular’ on Tuesday, at the Marriot Hotel, in Ikeja, Lagos. Expected at the launch, where the Ocular potential impact demo will be done, are top business leaders, marketing communication industry eggheads, media owners, and other stakeholders. Ocular is …

Rite Foods Limited’s Fearless energy drink has announced the launch of its new 50cl can, designed to provide consumers with a refreshing energy boost in a convenient and stylish package. Known for its two distinct flavours – Classic and Red Berry – Fearless energy drink has since its inception in 2017 consistently provided premium-quality energy drink, serving Nigerians with the …

The immediate past General Secretary of the Out-of-Home Advertising Association of Nigeria (OAAN), Mr. Sola Akinsiku has emerged its President. All unopposed, Akinsiku and other members of the executive council were endorsed at the recent 38th Annual General Meeting of the association in Asaba, the Delta State capital. Also elected are former ex-officio member, Mr. Omo Kingsley Abunene, who is …

Welcome to this week’s edition of Brand Nugget Let’s move away from brand and branding lessons which I have dealt with the past weeks. Let’s share understanding on stakeholder marketing, an interesting topic germane to the interest of communication experts, relationship managers and public affairs practitioners. As brand communications consultants, we understand the vital role of stakeholder management in the …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) and Upticomm Marketing Company on Tuesday unveiled Tokunboh George-Taylor as the Goodwill Ambassador of the eighth Lagos Digital PR Summit ahead of the event holding at the Sheraton Lagos Hotel from Wednesday 18th and Thursday 19th October. George-Taylor is the pioneering Managing Director of Hill+Knowlton Strategies Nigeria, one …