Tetra Pak, the world leading food and beverage processing and packaging solutions company, has concluded plans to extend its ‘better with carton’ campaign to schools.
According to the brand, the campaign objective is to prepare young people to be sustainable community members who will create a better world.
The extension follows the success recorded by the company’s trade/distribution market stakeholders’ engagements which had Tetra Pak team visiting notable markets in Lagos to create awareness and advocate patronage of carton based packaging products in the food and beverage market.
Tetra Pak’s Marketing Manager, Mrs. Lara Ikemefuna said: “With the success of our trade market activations, we are taking another all important step forward to educate and sensitise our younger generation about food safety and the environment. Using our ‘better with carton’ initiative as our launch pad, we are extending the sustainability knowledge to children who are the hope of the future so that they can start early to know and be engaged on why carton are better in product packaging when compared to others.
“At Tetra Pak, we want to help shape a sustainable world for our children to grow, learn and thrive and so our target is to reach out to at least 100,000 primary school children. As a start, we have listed at least 15 primary schools in Lagos, including eight government-owned and 7 privately owned establishments for this exercise”.
The ‘better with carton’ campaign for schools, according to the company’s Head of Communication for West Africa, Ms. Stella Ondimu, is aimed at motivating children to take decisive action to help the environment in a sustainable manner.
“Our health, food safety and the planet are critical consideration for sustainability, we need to mobilise the great strengths of children to understand this. On this school activations, Tetra Pak teams will visit these short-listed schools to create awareness and sensitise them on the critical need to patronise goods and products packaged in cartons as the veritable option for food safety and environmental sustainability.
“Carton has won the hearts of many and certified as one of the most sustainable solutions because it is bio-based, recyclable, and reusable. It can be used to make new paper products within a cycle, children need to understand this”, she said.
Tetra Pak has been championing safe food packaging for many years and has made safety and health some of its guiding principles. ‘Better with carton” campaign represents an intellectual and ecological paradigm shift, proactively enlightening stakeholders on the intrinsic ecological advantages of carton packaging.
The initiative also underscores Tetra Pak’s commitment to promoting conscientious consumer choices by advocating for the selection of carton-packaged products, and the responsible management of used cartons, among other pivotal objectives.