It’s six days to go for the second edition of the Consumers Value Awards (CVA), an annual first-of-its-kind award where the consumer is truly the king. The annual awards, whose winners are decided by the votes of the consumers for product and corporate brands from the perspective of the values they offer, is slated for 7th September at the Ijakadi Hall …

To acknowledge entrepreneurship and individuals advancing the frontiers across the world, 21st August is celebrated as ‘orld Entrepreneurs Day. This year’s celebration has once again re-echoed the essence of the pivotal role entrepreneurship and industrialisation play as epicentres of human and societal development of any nation, thereby validating the vision of Rite Foods in its quest to democratise a holistic …

A team of 94 academics, researchers and experts have combined to produce an authoritative, comprehensive and definitive history of the Buhari administration in a 5-volume compendium cutting across various sectors of governance and development in Nigeria in the last eight years. Titled Muhammadu Buhari: The Nigerian Legacy (2015-2023), the compendium has 125 chapters that carefully and systematically comb through the …

The Federal Government has disbanded the secretariat of the Advertising Standard Panel due to its endorsement of billboards with the slogan, ‘All Eyes on the Judiciary’. The message is believed to be insinuating that the Presidential Election Petition Tribunal, which has reserved ruling in the legal dispute over this year’s presidential election may be subject to manipulation by the judiciary. …

Hello, Ekine why are you talking value for money. Are you saying cheap brands are the only brands with value? And that’s how I got the idea that the concept for value for money could best be understood by different classes of the audience or consumers even when we try to enable a narrative in line with what consumer rights …

Get ready for an thrilling burst of flavours, refreshment and a dazzling transformation as Fayrouz, the premium brewed soft drink, takes the world by storm with a brand new flavour and look! Brace yourself for a sparkling sensation that will leave your taste buds begging for more – introducing the all-new Apple-Watermelon flavour! Fayrouz stunning new look is an epitome …

In a move to cater to the evolving needs of consumers, TGI Group, makers of Big Bull Rice have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes. Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled rice, TGI Group is introducing Big Bull Gold, …

Communications and Sustainable Business are a professional disciplines that often find themselves misunderstood and misconstrued. Practitioners often have to navigate a complex landscape of public perception, brand reputation, and societal impact. While some other disciplines may face similar challenges, studying and understanding how these professionals thrive in such circumstances can offer valuable insights. This career path attracts a multitude of …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has announced that the 10th Lagos Public Relations Stakeholders’ Conference will address “employment creation and nation building” at the Civic Centre, Victoria Island, Lagos on Thursday, 31st August. According to NIPR’s premier chapter, the special gathering is expected to have in attendance distinguished guest speakers; and capture highlights …

In keeping with its ambitious 10-year growth strategy, leading public relations and reputations management consultancy, Chain Reactions Africa has announced the appointment of Nkiru Oguadinma, an accomplished marketing and business growth expert, as its Executive Director, Growth. In her new role, Oguadinma will be part of the executive management team and responsible for driving the company’s growth plan across key …