Welcome to this week’s edition of Brand Nugget Let’s move away from brand and branding lessons which I have dealt with the past weeks. Let’s share understanding on stakeholder marketing, an interesting topic germane to the interest of communication experts, relationship managers and public affairs practitioners. As brand communications consultants, we understand the vital role of stakeholder management in the …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) and Upticomm Marketing Company on Tuesday unveiled Tokunboh George-Taylor as the Goodwill Ambassador of the eighth Lagos Digital PR Summit ahead of the event holding at the Sheraton Lagos Hotel from Wednesday 18th and Thursday 19th October. George-Taylor is the pioneering Managing Director of Hill+Knowlton Strategies Nigeria, one …

Rite Foods Limited, a leading Fast Moving Consumer Goods (FMCG) company in Nigeria, said it is proud to join the global community in celebrating World Food Day 2023 with the theme ‘Water is Life, Water is Food’. Rite Foods said it continues to highlight its unwavering dedication to sustainability with a special emphasis on Bigi Premium Drinking Water. Every 16th …

Ecofitness, an expanding eco-conscious fitness centre with a strong presence in Nigeria’s major cities, including Abuja and Lagos, will on 28th October unveil its newest outlet – the Ecofitness Hub. It is located at 4th Avenue, Gwarinpa, Abuja. The brand said that residents of Abuja should get ready for the fitness extravaganza of the year, as Ecofitness, a company dedicated …

Rite Foods Limited, Nigeria’s leading company in the food and beverage industry, celebrates this year’s Customer Service Week (CSW) with a renewed commitment to delivering effective customer service and recognising its personnel who have performed excellently in contributing to the organisation’s growth. The consumer-centric company, known for its award-winning brands including the 13 variants of Bigi carbonated soft drinks, Bigi …

Customer-centric telecommunication company, 9mobile, has said that quality customer service is key to business prosperity as it is what drives organizational performance and growth. As the company marks the 2023 Customer Service Week, its Chief Executive Officer, Juergen Peschel said: “The role of customer service to organizational growth cannot be overemphasised. It is what drives business performance and growth. It …

Bigi carbonated soft drink, a leading brand in the beverage industry from the stable of Rite Foods Limited, recently hosted an unforgettable VVIP movie experience for 24 lucky winners to appreciate them for their unwavering support and engagement. The winners were selected through the ‘Lunch Inspiration Engagement’, a campaign that encouraged followers to participate in a fun and interactive way. …

Ikeja GRA, known for its vibrant community and thriving lifestyle, welcomed a mouthwatering addition to its restaurant scene on Saturday, the 30th of September 2023 with Burger King Nigeria! The iconic fast-food chain set up shop in this bustling neighborhood at 32, Joel Ogunnaike Street, Ikeja GRA, and the launch event was nothing short of spectacular, offering an unforgettable experience …

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) on Wednesday released the confirmed list of keynote speakers and faculty members headlining the eighth Lagos Digital PR Summit, tagged ‘Reinventing Public Relations Proficiencies with AI’, which holds on the 18th  and 19th October 2023, at the Sheraton Lagos Hotel. The resource persons are a group of highly …

We all hear it, many of us say it, but not all understand its true meaning, more like a buzz word. This week, my Brand Nugget masterclass is focusing on key learnings in the school of brand marketing. Simply put, brand equity is the total experiences, connections, emotions, loyalty culminating in values consumers place in their minds about a particular brand …