Hello, Ekine why are you talking value for money. Are you saying cheap brands are the only brands with value? And that’s how I got the idea that the concept for value for money could best be understood by different classes of the audience or consumers even when we try to enable a narrative in line with what consumer rights …

Get ready for an thrilling burst of flavours, refreshment and a dazzling transformation as Fayrouz, the premium brewed soft drink, takes the world by storm with a brand new flavour and look! Brace yourself for a sparkling sensation that will leave your taste buds begging for more – introducing the all-new Apple-Watermelon flavour! Fayrouz stunning new look is an epitome …

In a move to cater to the evolving needs of consumers, TGI Group, makers of Big Bull Rice have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes. Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled rice, TGI Group is introducing Big Bull Gold, …

Communications and Sustainable Business are a professional disciplines that often find themselves misunderstood and misconstrued. Practitioners often have to navigate a complex landscape of public perception, brand reputation, and societal impact. While some other disciplines may face similar challenges, studying and understanding how these professionals thrive in such circumstances can offer valuable insights. This career path attracts a multitude of …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has announced that the 10th Lagos Public Relations Stakeholders’ Conference will address “employment creation and nation building” at the Civic Centre, Victoria Island, Lagos on Thursday, 31st August. According to NIPR’s premier chapter, the special gathering is expected to have in attendance distinguished guest speakers; and capture highlights …

In keeping with its ambitious 10-year growth strategy, leading public relations and reputations management consultancy, Chain Reactions Africa has announced the appointment of Nkiru Oguadinma, an accomplished marketing and business growth expert, as its Executive Director, Growth. In her new role, Oguadinma will be part of the executive management team and responsible for driving the company’s growth plan across key …

KloverHarris, a leading human capital development consultancy company in the country, has given out free books and writing materials to top-performing students of Local Government Primary School, Isiwu, in Ikorodu, Lagos State, as part of its Corporate Social Responsibility (CSR) aimed at inspiring and encouraging brilliant academic performances. The CSR project undertaken last Friday at the school premises saw the …

In response to a viral social media video claiming that Golden Penny semovita contains plastic or harmful contaminants, the National Agency for Food and Drug Administration and Control (NAFDAC) has urged the public to disregard these claims and exercise caution when using social media to address concerns about regulated products NAFDAC Director-General, Prof. Mojisola Adeyeye urged the public to disregard …

In a significant move to bolster the burgeoning fashion industry in Africa, the organisers of the Meet Africa Fashion Festival (MAFEST) have secured a strategic partnership with Leadership newspapers, one of Nigeria’s flagship media organisations. The collaboration was officially sealed during a courtesy visit and partnership meeting held at the headquarters of Leadership newspapers in Abuja on Tuesday, 25th July. …

Leading marketing communications and management firm, Landmark Exposures, and the Advertising Regulatory Council of Nigeria (ARCON), are set to develop and deepen manpower knowledge in the integrated marketing communications industry. To achieve this laudable objective, ARCON and Landmark Exposures on Monday signed a Memorandum of Understanding (MoU) in Lagos at the ARCON Advertising House corporate office in Lagos. ARCON Director General, …