For using the crucifixion of Jesus Christ as a metaphor to promote its product on Good Friday, Friesland Campina WAMCO Nigeria Plc, makers of Peak Milk, has come under fire from the Christian Association of Nigeria (CAN). CAN described the advert as “insensitive, offensive, and totally unacceptable”. While warning all companies and organisations to be mindful of the religious and …

In order to revive Nigeria’s cultural heritages focusing on moral values, FrieslandCampina WAMCO Nigeria has given support to the Centre for Indigenous Knowledge, Development and Sustainability (CIKDAS), which recently organised a one-day event, the “Indigenous Women as a Catalyst for Good Governance”. At the well attended event in Ado-Ekiti, the convener, Princess Jumoke Owoola, who also doubles as the CIKDAS …

Public relations is a critical component of any organization’s success. A well-executed PR strategy can help build brand awareness, increase credibility, and drive business growth. However, measuring the impact of your PR efforts can be challenging. Without proper measurement and evaluation, it is difficult to determine the ROI of your PR activities. In this blog post, we will discuss the …

Nigerian Women in Public Relations (NGWiPR) has hosted the second edition of the  Experiencing PR Annual Conference, which brought together public office holders, business executives and public relations professionals across various sectors to discuss the theme: “Beyond Crisis: PR for Perception Management in Business and Public Affairs”. The conference, which took place at Alliance Française auditorium in Ikoyi, Lagos last …

Nigeria’s most innovative brand, 9mobile, has been recognised for its innovative efforts in the telecommunications sector at the 2023 edition of The Industry Awards held recently in Lagos. The event was organised to appreciate the outstanding contributions and achievements of organisations in various industries, including telecommunications. 9mobile stood out in the telecommunications industry with its innovative products and services that …

The Minister of Women Affairs, Dame Pauline Tallen has commended The Simba Group, a leading two and three-wheeler mobility-solutions provider in Nigeria, for the success of its Queen Riders programme, which has contributed to women’s empowerment and gender equity in the country. At the 2023 International Women’s Day celebration, recently organised by Access Bank in Lagos, the Minister praised the …

In a bid to electrify its enchanting good-music-loving consumers and consolidate on its contribution to the discovery of talented music stars, Bigi, the Naija favourite soft drink, will be sponsoring Nigerian Idol Season 8 starting Sunday, 23rd April on DStv and GOtv. This will be its third sponsorship of the property. Nigerian Idol Season 8 retains its previous season judges …

As part of its eco-friendly initiative, Rite Foods Limited, the market leader in Nigeria’s food and beverage sector, has powered the innovation scheme for start-up recyclers on how to use modern technology and creativeness in mopping plastics from the environment for recycling purposes, and by further impacting on the society through their proceeds. This is against the backdrop of the …

United Nigeria Airlines shone like a thousand stars at the grand finale of the Anambra Talent Show as the government and people of Anambra State increased the company’s honours haul with the award of excellence as Outstanding Indigenous Airline. The award, which was presented to the company in Awka, the state capital, was unveiled to United Nigeria Airlines by veteran …

The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation of social media and other online channels, decision-makers need to stay up-to-date with public opinion, emerging trends, and media coverage on specific topics or issues. In this article, we will explore the role of media monitoring services in governance, …