In today’s competitive marketplace, businesses must continuously strive to stand out and make a lasting impression on consumers especially given that customers experience is now the new gold mine in this digital age where the ability to generate electronic word of mouth can exponentially increase sales so much so that 89 percent of businesses compete primarily on the basis of …

Habit is power In the dynamic and fast-paced world of public relations and marketing, it takes more than just hard work to be successful. The most successful PR and marketing professionals exhibit certain habits that set them apart from the rest. Here are 7 habits of highly effective public relations and marketing people: Habit #1 They are proactive Effective PR and marketing …

Mediacraft Associates, a leading full-service public relations and integrated brand communications consultancy, has announced a Special Hazard Allowance for all its staff. The allowance is to help alleviate the impact of the current economic difficulties in the country, specifically the challenges related to the cash and petrol scarcity. In a statement on Thursday by its General Manager/Chief Operating Officer, Laura …

The Board of Directors and Management of Wakanow has appointed Mr Olubayode Okubanjo as the Group Chief Financial Officer of Wakanow effective January 2023. Prior to this appointment, Okubanjo was Wakanow’s Chief Financial Controller. He transitions into the new role with over a decade’s experience in finance. He gained much of his experience in the commercial banking sector, where he …

Despite Nigeria’s harsh macro-economic situation, some indigenous organisations are weathering the storm to manufacture brands and products that can compete favourably in the global market. Among these companies is Lubcon Limited whose premium brand Super Resurs international oil has emerged West Africa’s Best Lubricant Automotive Oil 2023. Super Resurs 20W-50 was presented the award last Friday at Sheraton Hotel, Lagos …

Bigi carbonated soft drink produced by Rite Foods Limited has unveiled a new mantra, Bigi for Every Moment, which it described as the “most refreshing brand that suits all occasions”. Rite Foods Limited is a world-class and Proudly-Nigerian company that revitalises consumers with its 13 variants. The new slogan highlights the idea that there is a perfect flavour to suit …

The premium award-winning Fearless energy drink, from the stable of Rite Foods Limited is set to unveil a new mantra Embrace the Thrill in its new television commercial. The world-class and proudly-Nigerian company introduced the Fearless Classic and Fearless Red Berry brands into the Nigerian market in June 2017, with the first-ever packaged polyethene terephthalate bottle, which has since been imitated …

Mouka, Nigeria’s preferred brand of mattresses, pillows and other sleep products, has comforted domestic violence and abuse victims by providing free mattresses to GNOSIS Help Initiative (GHI), a non-governmental organisation. In line with its mission of adding comfort to life, Mouka has helped improve the living condition of these displaced persons sheltered by the NGO. The donation was made at …

“Two dogs strive for a bone and the third one runs off with it!” Presidential debates are a crucial part of any election campaign, as they provide an opportunity for candidates to present their ideas and for the public to evaluate them. In the fear of committing public relations blunders, several notable candidates in Nigeria and around the world have declined to participate …

Rite Foods’ Bigi drinks, Nigeria’s most consumer-centric brand with 13 flavours of refreshing soft drinks for every moment, has yet again improved the living conditions of 20 consumers with surprise and transformative packages of cash and gift prizes, through its digital Corporate Social Responsibility (CSR) campaign, BRAK. BRAK is Bigi Random Acts of Kindness, a digital CSR campaign activated annually …