Money and football. Beauty and the beast. No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic. The World Cup is the ultimate celebration and dramatization of the beautiful game. The economics of the World Cup also add up to an equally dizzying spectacle. The 2022 Qatar World …

Bigi drinks, the refreshing soft drinks with 13 variants from the stable of Rite Foods Limited, has presented a brand new car to Kehinde Adewole, a bigi consumer and winner of its Bigi Watch and Win promo in Lagos. The car presentation was recently held at the Silverbird cinema, Victoria Island, Lagos. Last month, Adewole, a 28-year-old from Ondo State, …

Brands all over the world have a big problem on their hands – dealing with the ugly menace of counterfeit products that are continually flooding the marketplace which are undermining the products of Original Equipment Manufacturers (OEM). The activities of these criminals, worsening by the day, undeniably affect the revenue of brands. But more worrisome for these brands, is the …

The quality service to clients in diverse sectors has earned P+ Measurement Services, Nigeria’s leading independent Public Relations measurement and evaluation agency, several awards including the “Best in the Use of Research and Measurement” award at this year’s Lagos PR Industry Gala and Awards (LaPRIGA), the “Best PR Measurement Company of the Year” at the 2022 Brandcom’ and the “Best Media …

Barely two weeks after it emerged the Public Relations Agency of the Year at the Nigerian Marketing Awards, TPT International last Friday emerged the Digital and Social Media Agency of the Year at the Lagos PR Industry Gala and Awards (LaPRiga). The award for the full service PR consulting firm, which is  reputed for setting standards of excellence in Public …

The ancient city of Ibadan last Sunday embraced the thrill of Fearless energy drink, as auto-drifters from Nigeria, super bikers, sports lovers, consumers, indigenes and visitors from across Africa converged at the Trans-Amusement Park to experience the audacious fun at the Fearless-Fanfaro Autofest 2022. Nigeria’s No 1 energy drink, Fearless, powered the event, which hosted the country’s most renowned auto-drifters, …

Bigi drinks, from the stable of Rite Foods Limited, has flagged off a digital CSR campaign, tagged BRAK 2022 to reward, celebrate and improve the living conditions of Nigerians and consumers nationwide. BRAK, which is Bigi’s Random Acts of Kindness, is a digital CSR campaign activated annually to give back to online consumers. It is aimed at rewarding Nigerians nominated by their …

Lagos metropolis was agog on Saturday, 26th November with the Fearless Geng of power bikers and skaters who stormed the city with high-octane displays and skating stunts to sensitise consumers, sports lovers and auto enthusiasts towards the auto-festival – Fanfaro Autofest (The Fearless Edition). Nigeria’s number one energy drink, Fearless, from the stable of Rite Foods Limited, is the headline …

The Independent National Electoral Commission (INEC) has approved the publication and release of the guidelines for political campaigns; as well as election expenses of political parties, candidates and aspirants. A statement in Abuja by INEC’s National Commissioner and Chairman of the Information and Voter Education Committee, Barrister Festus Okoye indicated that the commission met on Thursday and deliberated on several issues …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has concluded arrangements to hold the seventh edition of the Lagos Public Relations Industry Gala and Award (LaPRIGA). The leading and most populated branch of the Institute in the country and their guests will storm D’podium International Event Centre, Ikeja, Lagos, on Friday, 2nd December from 5 pm. The …