In what has been described as a well overdue development, a foremost Public Relations expert, Chido Nwakanma has released his debut book, Media Relations Playbook: 25 Proven Effective Hacks. This latest contribution to the media management ecosystem by this adjunct at the School of Media and Communication of Pan Atlantic University, is expected to impact the practice of perception management …

In a game-changing partnership, Unilever Personal Care brands Rexona, Axe and Dove have been announced as the official sponsors of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2024. The partnership with CAF was spearheaded by Unilever International, Unilever’s Global Business Unit and Unilever’s Personal Care Business Group. The …

Rite Foods has joined forces with renowned actress Eniola Badmus for the ‘Feed the Needy’ initiative in Lagos. This impactful programme brought essential supplies and joyous moments to marginalised communities across the city on the 1st January, which was rounded off with a concert the next day. From comforting seniors at the Lagos State Old People’s Home to cheering up …

TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country’s leading independent Public Relations measurement and audit consultancy have completed a buy-in that brings both businesses under one platform known as the Media Monitoring and Audit Group (MMAG), a wholly owned Nigerian holding company. Founded in 2005, TMKG Consulting has been at the forefront …

The realm of communication is a labyrinth of diverse perspectives, biases, and frames of mind. In my previous article, ‘The Peril of Unintended Misinterpretation’, the feedback was overwhelming and this article is inspired by a few observations which argued that, “No matter how well-crafted or how well framed a statement is, individuals influenced by their different frames of mind, frames …

Nigerian Women in Public Relations (NGWiPR), a social impact organisation, has announced the theme for the 2024 edition of its Experiencing Public Relations Conference, scheduled for 20th March 2024. In its third edition, the 2024 conference is themed ‘Quiet Wars: Leveraging Public Relations for Conflict Management’. The conference, designed for senior public office holders, experienced business professionals, as well as …

Rite Foods Limited, a leading beverage company, partnered with Nigerian chess master and coach Tunde Onakoya to bring festive cheer and empower children in Mushin through the Chess for Christmas Mushin initiative. The event, held from 11 am to 4 pm on 23rd December, provided a platform for chess training, talent showcases, and fun games, all while promoting the Bigi brand …

The popular Rite Spicy Beef and Bigi Beef Sausage Rolls brand of Rite Foods Limited recently treated 50 lucky consumers to an unforgettable Unleash the Bull 3.0 adventure at Omu Resort. This exciting event combined creative expression, thrilling activities, and team-building challenges, solidifying the brand’s connection with its passionate consumer base. The journey began at Rite Foods’ headquarters in Opebi, Lagos, …

In keeping with its tradition of rewarding excellence, Lagos State council of the Nigerian Institute of Public Relations (NIPR), the premier chapter of the Institute, illuminated the night with grandeur and pageantry at the eighth edition of the Lagos Public Relations Industry Gala and Award (LaPRIGA) was held last Thursday, at the Muson Centre in Onikan, Lagos. Over 25 distinguished …

As part of its ongoing commitment to delighting consumers, Bigi carbonated soft drink brand from Rite Foods Limited, partnered with Silverbird Cinemas to celebrate the grand finale of its fourth ‘Watch and Win’ campaign in a truly inspiring way. Emotions soared as Mrs. Millicent Nwudu, a mother of four and Bigi tropical flavour superfan, was crowned the winner, driving away …