The family favourite TV show, Kids Say the Darndest Things is back for its third season, bringing more laughs, more surprises, and more heartwarming moments to viewers.
This season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses: Paramount Global Content Distribution and What Media Group. With the broadcast platform being The What Network and the production partner Mansa Studios, the show is set to deliver its unique blend of humour and authenticity to audiences, according to its promoters.
The collaborative force behind the new season aims to enhance the viewer experience by delivering a world-class production of the Paramount Global Content Distribution series alongside the local expertise of What Media Group.
The promoters said that the format licensing deal is not just a commitment to quality entertainment but a celebration of African children and their unique voices and perspectives.
Senior Vice Chairman of Content Partnerships and Brand Strategy at Paramount Global Content Distribution, Lauren Marriott said: “We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa. Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format together as a family”.
CEO of What Media Group, Chichi Nwoko echoed this enthusiasm, emphasising the show’s commitment to celebrating the diversity and originality of African kids. He further said: “With the support of Paramount, we’re setting the stage for a season like no other. We’re dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage. In the past, the show focussed on kids from Nigeri. But this year, we are excited to open it up to kids from across the African continent. We aim to keep the content fresh, engaging, and true to the experiences of today’s connected and vibrant generation.
“Prepare to be amused, amazed, and moved as Kids Say the Darndest Things Africa brings the unfiltered brilliance and humor of Africa’s children to the forefront, in what promises to be the most memorable season yet.
The statement by the organisation read: “The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life. In keeping with the show’s tradition, these young stars are not professional actors, and they are not rehearsed. This ensures that their responses remain genuine and unpredictable as we never know what they will say.
“As Kids Say the Darndest Things Africa prepares for its return, the production team is hard at work, setting the groundwork for a season that promises to captivate, entertain, and inspire. Casting calls will be announced shortly, inviting children aged 4 to 11 from all over Africa to share their unique perspectives”.
The United States’ version of Kids Say the Darndest Things is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions. The format rights are licensed by Paramount Global Content Distribution.
Stay tuned for more information on auditions, premiere dates, and exclusive behind-the-scenes content as we embark on another unforgettable journey with Africa’s youngest and brightest stars.
