One year ago, on 15 November 2023, the Nigerian Guild of Editors (NGE) invited me to speak on “Nigerian Media, Sustainability and Existential Threats by Big Tech.” Being asked again this year is a privilege, but I won’t be surprised if this is my last invitation. Perhaps I won’t need to come as a presenter next time. A learning machine, …

Two civil advocacy groups – Dataphyte and the Progressive Impact Organisation for Community Development (PRIMORG) – have urged the Nigerian media industry and citizens to adopt the use of Artificial Intelligence (AI) in demanding good governance and accountability from leaders. Dataphyte developed Nubia, an open-source AI tool that draws insight from data provided and turns it into readable and relatable …

Every morning a lion wakes up, it knows it must run faster than the slowest gazelle, or it will starve to death…It doesn’t matter whether you are a lion or a gazelle, you better be running First attributed to Dan Montano in The Economist, but popularised by Thomas Friedman in The World is Flat. If, 20 years ago, you asked me whether …

Welcome to this week’s edition of Brand Nugget Let’s move away from brand and branding lessons which I have dealt with the past weeks. Let’s share understanding on stakeholder marketing, an interesting topic germane to the interest of communication experts, relationship managers and public affairs practitioners. As brand communications consultants, we understand the vital role of stakeholder management in the …

In today’s fast-paced and digital-driven world, Public Relations professionals are tasked with not only crafting compelling narratives but also navigating a rapidly evolving technological landscape. The convergence of creativity and technology has transformed the way PR services are delivered, creating new opportunities for engagement, measurement, and innovation. By harnessing the synergy between these two forces, PR professionals can elevate their …

Everything you do or say is public relations – Author unknown In 2016 a notable son of Africa, Prof Patrick. L. O. Lumumba was invited to speak on the theme, Unleash the Power of Public Relations, with sub themes, Dangers of a Single Story, and Communication and Reputational Crises in Africa, at the 16th edition of the NECCI PR Roundtable. …