From aso-ebi to assets: Shifting priorities in the Age of Soft Life
There’s a quiet revolution happening among millennial and Gen Z women and it’s not just about aesthetics, it’s about alignment. From Lagos to London, Abuja to Atlanta, more women are trading the fleeting glam of aso-ebi moments for the lasting glow of asset ownership. In the age of soft life, the conversation is shifting not from pleasure to pressure, but …