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3 New Articles
  • 13 hours ago Missing N500b: SERAP demands accountability from NNPCL, seeks probe
  • 13 hours ago 15 missing UTME candidates safely found – Police
  • 14 hours ago FCTA to build bus terminals at Bwari, Gwagwalada
Home Tag Archives: Audit Bureau of Circulations

Tag Archives: Audit Bureau of Circulations

Opinion

Absence of Audit Bureau of Circulations in Nigeria: A setback for media professionals

By Philip Odiakose
17 July 2024
in :  Opinion
0
59

  *By Philip Odiakose* The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC). This gap critically hampers the ability of PR, advertising, and media professionals to access accurate audience reach data and insights, which are essential for evaluating the impact of media publications. The repercussions are far-reaching, affecting …

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