Welcome to this week’s edition of Brand Nugget Let’s move away from brand and branding lessons which I have dealt with the past weeks. Let’s share understanding on stakeholder marketing, an interesting topic germane to the interest of communication experts, relationship managers and public affairs practitioners. As brand communications consultants, we understand the vital role of stakeholder management in the …

The United States Federal Trade Commission is investigating OpenAI to determine if its hugely popular ChatGPT app harms consumers by generating false information and whether its technology mishandles user data. Microsoft-backed OpenAI was notified of the investigation in a 20-page questionnaire in which the company is asked to describe incidents in which users were falsely disparaged and share any company …

Mercedes owners in the United States will soon add a new luxury to their already luxurious vehicles, ChatGPT. According to TechCrunch, the automaker is adding OpenAI’s conversational AI agent to its MBUX infotainment system, though what it could possibly be needed for is hard to say. US owners of models that use MBUX will be able to opt into a …

As technology advances, media intelligence has become an increasingly important service for brands to stay ahead of the competition. One of the latest developments in this area is the application of ChatGPT, a language model developed by OpenAI, in media intelligence. ChatGPT has the ability to analyse vast amounts of data and provide insights in real-time, making it an attractive …