Humans are naturally biased. This makes changing someone’s mind a challenge. This also explains why marketing — attracting customers to generate revenue — is difficult. It requires capturing the attention of the target audience and changing minds. In today’s world, this task has become even more complicated due to information overload and the disruptive nature of the emerging digital economy. …

The Lagos State Chapter of the Nigerian Institute of Public Relations on Monday unveiled members of faculty who would be speaking at the seventh Lagos Digital PR Summit, tagged: Digital Communities: New Frontier Building Relationships. The two-day event starts on 26th October and holds at the L’eola Hotel, Maryland, Ikeja. The faculty is made up of chief executives and experienced …

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) on Monday announced that the 7th Lagos Digital Public Relations Summit, will hold Thursday 27th October. The premier branch of the NIPR said the summit will hold at the L’eola Hotel, Maryland, Ikeja, Lagos. It has the theme: “Digital Communities: New Frontier Building Relationships”. According to the organisers, …