THE Governor of Central Bank of Nigeria, CBN, Olayemi Cardoso has assured Nigerians of better days ahead. The apex bank on Friday rolled out indices that it said would signal improved growth and stability of the Nation’s economy. Speaking yesterday on Abuja during a statutory engagement with the Senator Adetokunbo Abiru, APC, Lagos East led Senate Committee on Banking , …

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that rigorous measurement and evaluation practices can have on the public relations industry. In Nigeria, where the PR industry faces unique challenges and opportunities, embracing robust measurement and evaluation frameworks is essential for demonstrating value, …