How sales, finance, marketing rescue PR from RoI dilemma

Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial Return on Investment (RoI) of public relations efforts. I have shared…

Breezy News Nigeria - Factual, Refreshing, Dispassionate

Breezy News operates from Lagos, Nigeria and captures a world view of news and allied contents. The online newspaper is founded on journalism ethics and standards.