Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial Return on Investment (RoI) of public relations efforts. I have shared my thoughts on this topic across multiple LinkedIn posts, and I felt compelled to provide a structured education on the subject. Measurement education is a core pillar of AMEC Measurement …

Let me start with a definition of “concept”, as often used by researchers. And the only thing I am going to define here is the word, “prolicide”, as can be gleaned from the adjective in the headline. Prolicide is the type of crime in which a parent, for one reason or the other, intentionally or accidentally, causes the death of …

The National Institute of Marketing of Nigeria (NIMN) has honoured its former second Vice-President, Mr  Chuka Eborah for his outstanding and exemplary contributions to the growth and development of the institute. Presenting a gift to express appreciation for his noteworthy contributions over the years, NIMN President, Mr Idorenyen Eyang stated the recognition signified the exceptional works done by in driving …