In today’s media landscape, the ability to monitor and analyse media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for effective media monitoring. As the Chief Media Analyst at P+ Measurement Services, …

In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated resource empowers businesses to stay ahead of their competition, adapt swiftly to changing trends, and make data-driven decisions. In this …

The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve, according to a report by a leading media intelligence consultancy, P+ Measurement Services. The report analysed top media performers in the Nigerian subscription-based streaming services, telecommunications, and insurance sectors for the second quarter of 2023. The analysis was aimed at providing a comprehensive overview …

As technology advances, media intelligence has become an increasingly important service for brands to stay ahead of the competition. One of the latest developments in this area is the application of ChatGPT, a language model developed by OpenAI, in media intelligence. ChatGPT has the ability to analyse vast amounts of data and provide insights in real-time, making it an attractive …

Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides businesses, organizations, and individuals with valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment and emerging issues. However, as the use of media monitoring and intelligence continues to grow, so do the ethical concerns surrounding …

As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time, I have learned many lessons that have helped me to become a better professional and person. In this article, I will share some of the most important lessons I have learned over the past …