In today’s media landscape, the ability to monitor and analyse media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for effective media monitoring. As the Chief Media Analyst at P+ Measurement Services, …

The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of regulation within the industry. This article explores the urgent need for comprehensive regulations to …

Public Relations is a crucial component of any organisation’s communication strategy. It involves the management of communication between an organization and its stakeholders, including customers, employees, investors, and the media. PR plays a significant role in shaping an organisation’s reputation and can have a direct impact on its success. This is why it is essential for CEOs to understand the …