P+ Measurement Services, a prominent media intelligence consultancy, is thrilled to announce the highly anticipated 25th edition of #EvaluatePR. This significant event, held quarterly, will be conducted virtually via the Google Meet platform on Thursday, from Noon to 1:30 pm (West African time). According to the organisers, #EvaluatePR is designed to facilitate engaging discussions, offer valuable insights, and keep industry professionals …

TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country’s leading independent Public Relations measurement and audit consultancy have completed a buy-in that brings both businesses under one platform known as the Media Monitoring and Audit Group (MMAG), a wholly owned Nigerian holding company. Founded in 2005, TMKG Consulting has been at the forefront …

Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars (Big Brother Naija Season 8). The audit meticulously analysed and revealed key insights such as the most-mentioned housemates, media sentiment, media reach, media share by countries, and sponsorships of the reality show. The edition featured former housemates from past …

P+ Measurement Services, a leading media intelligence consultancy, has unveiled the 24th edition of #EvaluatePR. This landmark event, held quarterly, will take place virtually on 22nd September. The one-and-a-half session starts by Noon (West African Time). Designed to foster enriching discussions, offer invaluable insights, and keep industry professionals updated on the cutting-edge trends, #EvaluatePR remains a pivotal point for PR …

The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve, according to a report by a leading media intelligence consultancy, P+ Measurement Services. The report analysed top media performers in the Nigerian subscription-based streaming services, telecommunications, and insurance sectors for the second quarter of 2023. The analysis was aimed at providing a comprehensive overview …

P+ Measurement Services, a leading media intelligence consultancy, is thrilled to announce the upcoming 23rd edition of #EvaluatePR. This highly anticipated event, held quarterly, will be conducted virtually on June 23rd 2023, from 12:00 to 1:30 pm (West African Time), providing an inclusive platform for PR professionals to engage in enriching discussions, gain valuable insights, and stay abreast of the …

Since the beginning of this year, the Nigerian banking – commercial and digital – and insurance sector has experienced an increase in media interactions, campaigns and awareness. These were boosted even further by the fantastic numbers it reported to the media in the third quarter of the year. The analysis includes over 1.2 million online publications from blogs, news sites, …