PR

Opinion

Why clients must let go of the reins

In today’s fast-changing world, consulting is no longer a simple service for hire; it has become a strategic partnership essential to navigating complexity and uncertainty. Yet one enduring challenge remains:…

To reflect convergence in marketing communication, PR, advertising should be fused – Opayemi

Strategic use of AI tools in PR campaigns and reputation management

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Technology

Pioneering Africa’s AI communication: How Achi is reshaping PR strategy

Opinion

2025: The year of authenticity in PR

Opinion

The dangers of me-too PR

Opinion

Role of evangelism, education in fostering healthy PR measurement culture

Opinion

Women trailblazers of perception management

Opinion

Beyond publicity: How PR can inspire quality education for nation building

Opinion

Transformative power of marrying creativity with technology in PR (I)

Brands

10 powerful PR tips on how to win a presidential debate

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