In the fast-moving world of technology, few leaders can translate complex innovation into human-centered strategy. Mr. Celestine Achi does just that—and more. From keynote stages to classrooms, from digital platforms to policy roundtables,  Achi, CEO of Cihan Business Solutions Limited, has become the defining voice in AI-powered communications education and advocacy across Africa. And now, on 21 May 2025, he’s …

The fields of communications, advertising, and public relations have witnessed remarkable growth in recent years. Technology, especially Artificial Intelligence (AI), has revolutionised industries, raising both excitement and concern about its impact on conversations and engagements. As we navigate this evolving landscape, authenticity is emerging as a critical pillar for success in public relations. *The challenge of fake content* In recent …

Introduction In the dynamic field of public relations, the contrast between strategic and impulsive reactions stands as a pivotal determinant of success or failure. This dichotomy underscores the inherent dangers of impulsive PR initiatives, especially those that blindly follow trends and risk offending cultural or religious beliefs unintentionally. Such actions can swiftly tarnish brand reputation, alienate audiences, and erode trust, …

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR Measurement from a mere afterthought to an indispensable component of strategic communication. In this article, I delve deep into the pivotal role of evangelism and education in nurturing a healthy PR measurement culture …

Introduction International Women’s Day is a time to celebrate the invaluable contributions of women across various fields, including Public Relations. Throughout history, women have played a pivotal role in shaping and advancing the PR profession, leaving an indelible mark on its evolution and practice. This article aims to highlight the significant impact of women in the development of the PR …

In today’s rapidly evolving global landscape, the role of education in shaping the future of nations has never been more crucial. As we celebrated the World Education Day on 7th February 2024, it’s imperative to reflect on the significance of education not only in individual lives but also in the broader context of national development. Public Relations, with its power …

In today’s fast-paced and digital-driven world, Public Relations professionals are tasked with not only crafting compelling narratives but also navigating a rapidly evolving technological landscape. The convergence of creativity and technology has transformed the way PR services are delivered, creating new opportunities for engagement, measurement, and innovation. By harnessing the synergy between these two forces, PR professionals can elevate their …

“Two dogs strive for a bone and the third one runs off with it!” Presidential debates are a crucial part of any election campaign, as they provide an opportunity for candidates to present their ideas and for the public to evaluate them. In the fear of committing public relations blunders, several notable candidates in Nigeria and around the world have declined to participate …

The saying, “inch by inch, life’s a cinch” is one for all seasons. As you go about your job as a public relations practitioner in a corporate organisation this year, you will do well to bear it in mind, always. You make progress in little steps. This year, like all others, has 12 months. I have written out 12 things, …

“No matter where you’re from, your dreams are valid”. Morocco’s spectacular World Cup performance has given an unprecedented public relations boost to Africa and the entire Arab world. What the continent of Africa could not get from diplomacy, oil, gold and all the money in the Arab kingdoms, it is getting for free at the feet of Morocco’s football players. …