Public relations is an essential element of corporate strategy, enabling organisations to build and maintain a positive image, communicate effectively with stakeholders, and navigate crises. PR agencies play a critical role in helping brands amplify their stories and enhance public perception. However, an increasingly concerning trend is the practice of PR agencies evaluating their own work. While on the surface …

The Federal Government has promised to provide an enabling environment for Nigeria’s pool of teeming public relations and communications practitioners. The Minister of Information and National Orientation, Mohammed Idris, gave the assurance in a statement by him, welcome the establishment of a degree-awarding academy for public relations practice in Nigeria, on Saturday. The degree-awarding academy followed a Memorandum of Understanding …

In the rapidly evolving landscape of public relations (PR), one guiding principle stands out as a beacon for professionals striving to stay ahead: the Principle of First Knowledge. Rooted in the understanding that early awareness and adoption of emerging trends can significantly enhance strategic outcomes, this principle is especially relevant today as artificial intelligence (AI) transforms the PR industry. At …

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations advisory firm for stronger brand building and best-in-class reputation management. Managing Director/Chief Strategist of leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), Israel Opayemi, made this submission in a recently released thought leadership advisory titled: The Unseen Necessity: Why …

As part of activities to celebrate its 15th anniversary, Abuja-based communications management firm, Media Range Limited has taken on a new brand identity, Drawbridge CM. Announcing the evolution of the brand on Monday, Lead Consultant/CEO of Drawbridge, Hassan Abdul said that “Drawbridge CM is a leap forward in our firm’s story that leverages the vast network, experience, and relationships across …

A brand was in the news recently, struggling to put out fires. The company had had a young lady arrested for what it perceived as an unacceptable online review. The action led to a lot of backlash on social media, some offline. The only thing I remember thinking was that I wish the firm had a functional public relations department …

The world is changing. The business landscape is shifting, bedevilled by the emergence of new thinking, digital technologies and political instability. The order we once knew has given way to disruption. In today’s rapidly evolving landscape, the once-structured world has transformed into a disrupted arena, necessitating a meticulous and strategic approach to navigate this new order. At the forefront of …

Igniting creativity through data-driven insights: The PR revolution In an era characterised by information overload and the relentless pace of digital communication, the field of Public Relations stands at the crossroads of creativity and technology. In this evolving landscape, harnessing the power of data-driven insights has become paramount for PR professionals seeking to ignite truly creative and impactful campaigns. Long …

Whether you are setting out fresh from the ideation or have spent some quality years building a business empire, there are some vital statistics through forecasts or systemic procedures you should not take for granted or overlook. Likewise, before taking it further, it is idyllic to ascertain that doing a lot and little is known of, is not a testimony …

If I was down to my last dollar, I’d spend it on public relations – Bill Gates In an era of global interconnectedness and instant communication, the significance of public perception cannot be overstated. A nation’s image on the international stage plays a pivotal role in attracting foreign investments, fostering diplomatic relationships, and building the confidence of its citizens. However, …