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Media Range transforms to Drawbridge

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As part of activities to celebrate its 15th anniversary, Abuja-based communications management firm, Media Range Limited has taken on a new brand identity, Drawbridge CM.

Announcing the evolution of the brand on Monday, Lead Consultant/CEO of Drawbridge, Hassan Abdul said that “Drawbridge CM is a leap forward in our firm’s story that leverages the vast network, experience, and relationships across the business and political space that we have accumulated over the past 15 years. The goal of this repositioning is the presentation of a more effective and professional communication management consultancy that enhances the delivery of positive communication outcomes for clients”.

Since 2008, Media Range had been satisfactorily providing innovative communication solutions across different practice areas of public relations, including strategic communication, brand management and crisis communications to a diverse range of clientele, from mid to large corporates in various sectors, multi-nationals, development agencies and Small and Medium-sized Enterprises, supporting them in their corporate quests for success, he said.

“This firm was built from the ground up and has remained in business because tenacity, dedication, excellence, professionalism, and unwavering commitment to our clients’ success is hard coded into our DNA. What has kept us in business is the calibre of our teams that consistently exceed client expectations leveraging their professional competence, continuous learning and a steadfast commitment to excellence and innovation.

“We have always believed that everyone can communicate better and our role as communication professionals is to help them in accomplishing that.

“After 15 years, we stopped to take stock and asked ourselves: how can we help people communicate better, even more than we have been doing? A major outcome of the review exercisewas the apparent need to deliver even better results for our present and future clients in the context of the evolutions in the domestic and global operating environments. We simply must dig even deeper. The need by profit and non-profit organisations to influence thoughts and actions of select audiences effectively and efficiently, emphasises the imperative for communication consulting firms that offer high performance communication counsel, strategy, and tactics to help them achieve results.

“These clients typically seek the effective deployment of communication as a key strategic tool for solving simple and complex business, political, human impact, and personal challenges. We believe we fit into this space because we retain the very best talents skilled in imaginative and inspirational problem solving that require communication specialisations.

“We are therefore re-inventing our brand identity, so that we can communicate who we are more effectively, and resonate with our audience, in a more meaningful way,” Abdul added.

He further clarified on the significance of the choice of the new identity, Drawbridge. “A leading communication consultant, Maxim Behar, in describing what society requires of communication professionals once stated that ‘…regardless of how our business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients’.

“Communicators in essence, act as Drawbridges, serving as gatekeepers, agenda setters, and facilitators of information flow and relationships in multiple directions. We are at the intersection of creating, defining, influencing, and amplifying relationships between ends and across divides”, Abdul said.

A few of the organisations the company has provided services for include Huawei Technologies Nigeria Limited, Lafarge Africa Plc, Jaiz Bank Plc, WaterAid Nigeria, The Tony Blair Institute for Global Change, Mercy Corps, and the Association of Nigerian Electricity Distributors.

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