Whether you are setting out fresh from the ideation or have spent some quality years building a business empire, there are some vital statistics through forecasts or systemic procedures you should not take for granted or overlook. Likewise, before taking it further, it is idyllic to ascertain that doing a lot and little is known of, is not a testimony …

If I was down to my last dollar, I’d spend it on public relations – Bill Gates In an era of global interconnectedness and instant communication, the significance of public perception cannot be overstated. A nation’s image on the international stage plays a pivotal role in attracting foreign investments, fostering diplomatic relationships, and building the confidence of its citizens. However, …

Communications and Sustainable Business are a professional disciplines that often find themselves misunderstood and misconstrued. Practitioners often have to navigate a complex landscape of public perception, brand reputation, and societal impact. While some other disciplines may face similar challenges, studying and understanding how these professionals thrive in such circumstances can offer valuable insights. This career path attracts a multitude of …

Introduction I was at a conference for public relations professionals recently. It was well-attended by practitioners from different countries, mostly from Africa. We discussed issues about the future of the profession and practice. During the conversation that followed a presentation on influencer marketing, a delegate implied that social media influencers are a threat to PR practice. In other words, they …

A three-year-old girl from South Africa, Lethukhanya Mjaja was sent to buy a loaf of bread. She got fascinated with muddy water that she started playing in it while still holding the loaf of bread she was sent to buy. She was completely lost in her imaginative world in the muddy water that she became unaware of her uncle who …

Everything you do or say is public relations – Author unknown In 2016 a notable son of Africa, Prof Patrick. L. O. Lumumba was invited to speak on the theme, Unleash the Power of Public Relations, with sub themes, Dangers of a Single Story, and Communication and Reputational Crises in Africa, at the 16th edition of the NECCI PR Roundtable. …

Politics determine who has the power, not who has the truth Political lobbying is a critical aspect of public relations that enables professionals to advocate for their client’s interests and influence policy decisions. Lobbying requires a strategic approach and a deep understanding of the political landscape, especially when a new government comes to power. Here are 9 tips on effective political …

P+ Measurement Services, a leading media intelligence consultancy, is thrilled to announce the upcoming 23rd edition of #EvaluatePR. This highly anticipated event, held quarterly, will be conducted virtually on June 23rd 2023, from 12:00 to 1:30 pm (West African Time), providing an inclusive platform for PR professionals to engage in enriching discussions, gain valuable insights, and stay abreast of the …

Public Relations is a crucial component of any organisation’s communication strategy. It involves the management of communication between an organization and its stakeholders, including customers, employees, investors, and the media. PR plays a significant role in shaping an organisation’s reputation and can have a direct impact on its success. This is why it is essential for CEOs to understand the …

Never say never! When a dog bites a man, it’s not news. When a man bites a dog, that’s when it’s news. Similarly, it’s not unusual for clients to sack their public relations or advertising agency. But the PR agency sacking the client is not often heard of. But it’s sometimes the way to go. Let’s first talk about the …