After nearly 15 years of working together and building the brand across the continent, Ogilvy Africa and Airtel Africa have decided to part ways. Like any large and long-standing relationship, our two companies have learnt together, succeeded together, grown together, and with time, grown apart. It’s time to go our respective paths. This was the first paragraph of the obituary …

Like it or not, Wire and Plastic Products (WPP), the world’s former biggest advertising group, is heading south with the speed of a falling meteorite. The rainclouds of misfortune thickening against it cannot point to anything but a long-foretold unravelling. First was the April 2018 disgraceful ouster of its founder/CEO, Martin Sorrell after 33 years, following allegations of personal misconduct …