Home Brands Rihanna’s Fenty brand stages beauty launch across Africa

Rihanna’s Fenty brand stages beauty launch across Africa

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Fenty Beauty and Fenty Skin staged what it described as the “biggest” synchronised beauty launch across eight countries on the African continent, with Nigeria being one of them, on Friday.

The official launch party for celebrities, influencers, retail partners and the media, dubbed “Fenty Club” was held at WBar in Lagos. Over 200 attendees discovered the product’s offering and were treated to a special performance by Lojay and danced to the sounds of DJ Neptune.

Among the celebrities in attendance were Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim and Toyosi Etim Effiong.

Linda Ejiofor

Rihanna (born Robyn Rihanna Fenty) created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of “beauty for all”. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.

“I am a proud Bajan, who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future – means so much to me”, said Barbadian singer, and renowned fashion designer Rihanna.

The entire assortment from both Fenty Beauty and Fenty Skin are available across Africa beginning 27th May exclusively at Essenza stores nationally. Consumers will be able to shop both in-store and online for bestsellers like the Fenty Skin Start’r Set.

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