Home Brands CMC Connect designates March as ‘Crisis Management Advocacy Month’

CMC Connect designates March as ‘Crisis Management Advocacy Month’

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As the complexities of business, governance, and reputation management continue to evolve, organisations must remain proactive in preparing for potential crises.

To this end, CMC Connect LLP has announced the institution of “Crisis Management Advocacy Month”, to be observed annually in March, commencing this year. According to a statement by the firm, this is a dedicated period aimed at increasing awareness of the need for proper Crisis Planning and Management for businesses and organisations, as well as exploring the latest trends in crisis preparedness and response.

Throughout the month, experts, business leaders, and public sector stakeholders will engage in a series of activities to deepen conversations around crisis management strategies. The key highlights of CMC Connect LLP’s Crisis Management Advocacy Month include:

Media launch of Crisis-X: CMC Connect LLP’s go-to solution for proactive crisis preparedness, real-time crisis response, and post-crisis reputation rebuilding, leveraging our over 30 years of experience in managing crises for our esteemed clients.

Advocacy campaign: A crisis management campaign series designed to educate and help businesses and organisations navigate reputational threats, mitigate risks, and maintain stakeholder trust.

Case study series: Analyses of the best and worst of global crisis management, offering valuable lessons for organizations seeking to fortify their resilience.

Exclusive webinar: “Crisis-Proofing Your Business: Building Resilience with The Crisis-X Framework” — A high-impact session featuring crisis management specialists discussing tested frameworks for mitigating risks and ensuring business continuity in uncertain times.

Lead Partner of CMC Connect LLP, Chief Yomi Badejo-Okusanya said: ‘In a world where crises can emerge at any moment, preparedness is no longer optional; it is a necessity. Our goal is to transform the way Nigerian businesses and institutions approach crisis management by fostering a culture of resilience, agility, and proactive response’.

With a rapidly evolving economic landscape, digital disruptions, and reputational risks on the rise, Crisis Management Advocacy Month will serve as a platform to educate, empower, and equip leaders with the knowledge and tools they need to navigate uncertainty with confidence.

CMC Connect LLP (Perception Consulting) is a game-changer in Nigeria’s communications space, and the exclusive affiliate of Burson — a part of WPP, the creative transformation company, in Nigeria.

Transitioning from a Limited Liability Company to a Limited Liability Partnership, it has consolidated as Nigeria’s most dynamic, diversified, and capacity-infused public relations and strategic communication firm.

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