A global network of independent communications agencies, PROI Worldwide has announced its partnership with SKOT Communications.
Based in Lagos, Nigeria, SKOT Communications is a strategic communications consultancy with a strong sub-Saharan Africa focus.
The collaboration is expected to strengthen the partnership’s position in the West African market.
Founded in November 2023 by Tòkunbòh George-Taylor, a highly accomplished communications professional with extensive experience as the pioneering MD of Hill+Knowlton Strategies Nigeria, SKOT Communications has quickly established itself as a prominent player in the Nigerian PR landscape.
The partnership with PROI Worldwide provides SKOT Communications with invaluable access to a global network of 90 agencies, expanding opportunities for collaboration and knowledge sharing. This alliance also enables SKOT to tap into new markets, enhancing its service offerings.
On the partnership, George-Taylor said: ‘We are excited to join the PROI Worldwide network, this partnership reflects our commitment to maintaining a global outlook and expanding our reach to better serve our clients. We believe that collaboration within PROI will enable our agency to deliver cutting-edge PR solutions while fostering the growth of our talented team’.
SKOT Communications’ key strengths include its dedication to global best practices and its team of highly qualified communications professionals. The agency’s expertise centres on consumer and brand communications; corporate and public affairs; media and digital strategy; and crisis and issues management. Key clients include major international organisations such as Netflix, Visa, and Informa Markets.
On her part, the Global Chair at PROI Worldwide, Angela Scaffidi stated that SKOT is a right fit for PROI Worldwide. ‘Their clear offering, commitment to excellence and strong leadership align with ours and we are looking forward to the contributions they will make’, she said.
