The Brand Journalists Association of Nigeria (BJAN) will host its 2025 Annual Conference on 28 November 2025, at the Oriental Hotel in Lagos. The conference, themed “AI and Future of Marketing Workflow: Disruption or Opportunity”, will explore how artificial intelligence is changing marketing and business operations in Nigeria.
Industry leaders from advertising, public relations, technology, and others will gather to discuss the impact of AI on consumer engagement and marketing processes. The conference will be chaired by the Group Chief Executive Officer of SO&U Limited, Mr. Udeme Ufot.
Speakers include Executive Vice President (Group Marketing and Corporate Communications), Interswitch Group, Cherry Eromosele; Founder/CEO of Vault Hill, Mr. Folajimi Daodu; and Director General of the Advertising Regulatory Council of Nigeria, Dr. Lekan Fadolapo. A panel discussion will feature experts from technology, banking and marketing, including Emma Adeniran, Morolake Emokpaire, and Lanre Basamta.
The conference aims to help professionals understand the opportunities and challenges of AI adoption, and how to stay competitive in a digital-first economy.
BJAN Chairman, Mr. Daniel Obi emphasised the critical role of AI in modern marketing. According to him, AI is no longer a distant aspiration but a powerful tool currently reshaping global industries.
He noted that BJAN’s mission is to create a platform where industry practitioners can better understand the opportunities and challenges presented by AI adoption.
Obi said the conference will expose participants to insights that will help brands become more competitive, efficient, and consumer-centric.
‘We aim to foster constructive engagement among professionals from advertising, PR, brand management, corporate communications, and the wider IMC (Integrated Marketing Communication) ecosystem’, he said.
The conference will provide insights on AI’s role in marketing workflow optimisation, regulatory compliance, and ethical AI usage.
It will also offer opportunities for networking and strategic partnerships. By attending, professionals can gain the knowledge needed to navigate AI’s growing influence and harness its potential.
BJAN’s annual conference has earned a reputation as a must-attend event for professionals keen on staying ahead of industry shifts.
Over the years, the platform has facilitated knowledge exchange, strengthened industry collaboration, and injected fresh perspectives into Nigeria’s evolving marketing and communications landscape.
The 2025 edition is expected to continue this tradition by: Inspiring new ideas on AI’s role in marketing workflow optimisation; Driving conversations around regulatory compliance and ethical AI usage; Connecting business leaders with technology innovators; and Providing opportunities for networking and strategic partnerships.
As the IMC sector faces rapid digital transformation, the BJAN 2025 Annual Conference aims to equip marketers, regulators, and corporate leaders with the insights needed to navigate AI’s growing influence while harnessing its full potential.
