A new book titled, Communicating to Win in Career and Business: Essential Tips for Effective Communication will be formally presented to a select distinguished audience on Thursday, 25 June 2026, at the Rotary Centre, 8 Ladoke Akintola Street, Ikeja GRA, by 2pm.
The book is the seventh by the Founder/CEO of Brand Stewards Limited, Mr. Ademola Akinbola, who is also Publisher of The Podium International magazine.
A statement by Brand Stewards Limited, Publishers of the book, disclosed that the book presentation is the highlight of activities commemorating Rotn. Akinbola’s 35 years of active professional engagement as a brand and strategic communications professional. Other activities include the formal inauguration of the Nigerian Brand Academy (NBA), a free online learning and development platform designed to equip career professionals and entrepreneurs with the knowledge and skills needed for sustainable careers and business success.
On the rationale for the book, Akinbola said: ‘Communication is one of the essential life skills that we all need to acquire and develop. Communication can be the deal-breaker for a sloppy career professional or entrepreneur; it can also be the game-changer for the one who is deliberate and consistent about making an impact and adding value in every office or business situation. The book seeks to empower the reader to communicate effectively in all aspects of life, from a place of supreme confidence, to achieve the desired career or business success’.
‘The book examines the various issues that have redefined the importance of strategic communication, marketing, branding and reputation management as necessary steps towards winning. It also examines various perspectives on building a winning organisation. It is a book to read, own, and gift to loved ones’, he added.
Communicating to Win in Career and Business: Essential Tips for Effective Communication explores various themes around the concept of effective communication, such as: Definition and Scope of Communication; Strategic objectives of Communication; Theories of Communication; Types and styles of Communication; Principles of Effective Communication; Digital Communication; Integrated Marketing Communication; Guiding principles for Effective Communication; Communication as a tool for personal branding, and using Communication skills to negotiate successfully.
Rotn. Ademola Akinbola is a brand and reputation management consultant, media entrepreneur, certified trainer, author, publisher, and journalist. His professional engagement spans more than three decades, with a focus on branding, corporate communication, corporate reputation management, business development, organisational change management, and digital marketing.
Other books written by him are:
1. Building Enduring Corporate Reputation (2005)
2. Built to Endure: How Purpose-driven Organisations Use Reputational Capital to Achieve Strong Brand Equity (2010)
3. It’s a Brand U World: Personal Branding and Reputation Management Insights (2013).
4. How To Brand Yourself and Your Business (2018).
5. The Winning Organisation: The CEO’s Roadmap to Corporate Success (2018).
6. Value Creation: Your Pathway to Enduring Career and Business Success (2024).
7. Communicating To Win in Career and Business: Essential Tips for Effective Communication (2026).
