Nigerian content creator and actress Bukunmi Adeaga-Ilori, popularly known as Kiekie, has explained why she chooses not to collaborate with some of her colleagues in the entertainment industry.
Speaking during a recent podcast interview, Kiekie said she would not work with skit makers whose content she considers excessively vulgar or indecent, stressing that such collaborations would not align with her personal brand.
“I would never collaborate with any skit maker that is too vulgar. I will not be able to collaborate with them,” she said.
When asked to name a specific content creator, Kiekie declined, saying she did not have any individual in mind.
“Let me think about it. Hmmm. I don’t have a name of one, but I have seen quite a number of them. So if you’re too much breasts, bumbum, not that I have a problem with it, but it’s just brand alignment,” she said.
She emphasised that her decision should not be interpreted as a criticism of other creators or their work.
“My inability to collaborate with you doesn’t mean that I look down on what you do or I don’t respect what you do or I don’t see your hard work. I recognize your hard work, but we just don’t align. It will affect the way my own brands are approaching my own work,” she added.
Kiekie said her approach to collaborations is guided by the need to maintain consistency with her brand identity and the expectations of the brands she represents.
