The Bigi carbonated soft drink brand of Rite Foods Limited, co-sponsor of Nigerian Idol Season 8, last Wednesday offered a free shopping spree to the top 3 contestants – Victory Gbakara, Quest and Precious Mac – at the Ikeja City Mall, Lagos where they picked household items worth over N1 million in the brand’s reward initiative dubbed Shopper’s Dash.
The free shopping, which drew the attention of shoppers at the supermarket to the benevolence of the Bigi brand, saw the contestants picking items of their choice within 45 seconds at the Shoprite section of the mall, with their shopping carts filled with products ranging from television sets, electric blenders, giant size rechargeable fans, to other useful items.
Victory, the only male contender remaining, made the first move to a designated section of the ultra-modern Shoprite supermarket, and in an elated mood, picked a 50-inch Nexus Smart TV, a 16-inch Lontor rechargeable fan, a big-size Ottimo brand blender, and a Platinum can opener, based on how fast he could; while Precious, with the euphoria of the event, carted a 43-inch Nexus Smart TV, big size Nexus blender, a large size Binatone rechargeable fan, and two Ottimo can openers.
Quest, who was the last to get into the action, picked the same 43-inch Nexus TV, like Precious Mac, a Binatone big Size blender, Binatone Air Dryer, as well as a well-packaged large-size Binatone Standing Fan, among others selected by the three contestants.
Bigi’s Brand Assistant Manager at Rite Foods Limited, Biola Aransiola said that the free the shopping opportunity for the top 3 contestants is a testament to the care the brand has for them, and to make their lives comfortable, even after the show.
She said that Bigi has its consumers, including the contestants, as its topmost priority and continually powers projects that actualise their dreams, like the Nigerian Idol which it has co-sponsored for three consecutive years to motivate young singers and nurture them to become superstars.
Overwhelmed with Bigi’s kindness, the three contestants, in one accord, eulogised the brand for appreciating them. “We laud Bigi, the most favourite soft drink brand for this wonderful shopping experience. We did not expect this, thanks to Bigi for spoiling us”, they echoed.
